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Australian Transport News - - Contents -

Heavy Ve­hi­cle In­dus­try Aus­tralia (HVIA), the own­ers and or­gan­is­ers of the 2017 Bris­bane Truck Show has an­nounced the re­turn of Bauer Trader Me­dia as the ex­clu­sive event Me­dia Part­ner.

Bauer pub­lishes many of Aus­tralia’s favourite au­to­mo­tive, trans­port and in­dus­try mag­a­zines, web­sites and dig­i­tal news­let­ters. The sta­ble in­cludes Aus­tralasian Trans­port News and its web­site

ful­ly­loaded.com.au, and Aus­tralia’s favourite truck-stop con­ver­sa­tion starter,

Owner//Driver mag­a­zine. For Bauer Trader Me­dia, the re­sign­ing pro­vides fur­ther ev­i­dence of its com­mit­ment to sup­port­ing the Aus­tralian trans­port in­dus­try.

“As Aus­tralia’s lead­ing trans­port and lo­gis­tics in­dus­try pub­lisher, Bauer Group is de­lighted to again part­ner with the na­tion’s premier trans­port in­dus­try event, or­gan­ised by in­dus­try for in­dus­try,” Gra­ham Gar­diner, Gen­eral Man­ager, Trans­port & Ma­chin­ery, says.

“The 2015 Show was an­other out­stand­ing suc­cess, with some 38,000 de­ci­sion-mak­ers and vis­i­tors pour­ing through the turn­stiles.

“Vis­i­tors de­liv­ered glow­ing re­views of the event, and ex­hibitors talked of best-ever sales, leads and net­work­ing op­por­tu­ni­ties.

“Bauer Trader Me­dia looks for­ward to again part­ner­ing with HVIA to de­liver an­other out­stand­ing Show.”

Bris­bane Truck Show Man­ager Noe­lene Bradley was pleased to con­firm the re­newed part­ner­ship, say­ing Bauer has al­ways been in­no­va­tive in adding value to the event.

“This year Bauer are adding an ex­tra level of in­ter­ac­tion for vis­i­tors in the lead-up to the event with the new Bris­bane Truck Show hub,” Bradley says.

“The on­line direc­tory is full of sto­ries, images and in­for­ma­tion cov­er­ing ev­ery­thing vis­i­tors to the show will want to see, and un­veil­ing all the attractions in the lead up to the show.”

The 2017 Bris­bane Truck Show runs from Thursday 25 to Sun­day 28 May at the Bris­bane Con­ven­tion and Ex­hi­bi­tion Cen­tre (BCEC).

MORE THAN 300 EX­HIBITORS

The 2017 Bris­bane Truck Show will fea­ture more trail­ers than ever be­fore, with ex­panded dis­plays and new ex­hibitors from all over Aus­tralia con­firmed.

Bradley says vis­i­tors will not be dis­ap­pointed with the dis­plays.

“The show is set to ex­ceed ex­pec­ta­tions with big­ger, bet­ter dis­plays by lead­ing truck and trailer man­u­fac­tur­ers and more big an­nounce­ments in the pipe­line,” she says.

“This is the in­dus­try’s premier event and there is no doubt that all of our ex­hibitors are go­ing all out to pro­vide vis­i­tors with a mem­o­rable ex­pe­ri­ence.”

The show is renowned for the big deals that hap­pen on the floor and in truck and trailer deal­ers and man­u­fac­tur­ers’ hos­pi­tal­ity suites.

How­ever, there are many com­ple­men­tary prod­ucts and ser­vices on dis­play that play no less a part in the show’s suc­cess.

“The show takes up three full floors of the Bris­bane Con­ven­tion and Ex­hi­bi­tion Cen­tre. Ev­ery cor­ner of the show of­fers more value and in­trigue with ex­hibitors dis­play­ing the lat­est trucks, trail­ers, com­po­nents, equip­ment, ac­ces­sories and tech­nol­ogy,” Bradley adds.

SET­TLED AT BCEC

The 2017 Bris­bane Truck Show will the fourth to be held at Bris­bane Con­ven­tion and Ex­hi­bi­tion Cen­tre.

Last year, HVIA, owner and man­ager of the event, locked in the venue un­til at least 2021.

At the open­ing of the 2015 show, then HVIA Pres­i­dent (still CVIAQ at the time) Bob Martin an­nounced the sign­ing of the long-term com­mit­ment, say­ing the agree­ment with BCEC added fur­ther to the re­silience and con­fi­dence of the heavy ve­hi­cle in­dus­try go­ing for­ward into the next decade.

“This im­por­tant agree­ment clearly re­in­forces our com­mit­ment to the show’s new home; one which in­dus­try has em­braced,” Martin said. “The Bris­bane Truck Show has now gained a true in­ter­na­tional pro­file, and this is ev­i­dent by the num­ber of in­ter­na­tional vis­i­tors and lead­ers of in­dus­try present.”

It has been an­other big year for the con­ven­tion cen­tre. BCEC was named ‘World’s Best Con­ven­tion Cen­tre’ at the In­ter­na­tional As­so­ci­a­tion of Congress Cen­tres (AIPC) APEX Awards in Nantes, France in Oc­to­ber 2016.

Re­cently, the Queens­land Gov­ern­ment re-ap­pointed AEG Og­den as man­agers of the award-win­ning venue for a fur­ther fiveyear pe­riod from July 1, 2017.

HVIA con­grat­u­lates Bris­bane Con­ven­tion & Ex­hi­bi­tion Cen­tre on this well-de­served achieve­ment and looks for­ward to cel­e­brat­ing its 50th year of the Bris­bane Truck Show at the venue in May 25 to 28, 2017.

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