Em­ployee SUV driv­ers rate worst in sur­vey

Australian Transport News - - Contents -

TomTom Telem­at­ics puts the spot­light on bad em­ployee driv­ing be­hav­iour

TOMTOM TELEM­AT­ICS has put the spot­light on bad em­ployee driv­ing be­hav­iour and its likely im­pact on com­pany public pro­files where they are iden­ti­fied on the ve­hi­cles in­volved.

TomTom Telem­at­ics com­mis­sioned in­ter­na­tional mar­ket re­search firm Pure­pro­file to gauge 1000 con­sumers, who hold a valid driv­ing li­cence, to iden­tify who they be­lieve are the best and worst driv­ers on the road, big­gest driv­ing gripes and how this is im­pact­ing busi­nesses.

The sur­vey came a month af­ter ri­val com­mu­ni­ca­tions firm Fleet­mat­ics re­leased a sur­vey high­light­ing fleet man­ager con­cerns over the fi­nan­cial costs of mis­use and the abil­ity to mea­sure it.

The TomTom Telem­at­ics sur­vey found 52 per cent of mo­torists have been put in a dan­ger­ous po­si­tion by com­mer­cial driv­ers, 10 per cent of whom have ad­mit­ted to driv­ing reck­lessly in a com­pany ve­hi­cle over the last year.

The risk to busi­nesses rep­u­ta­tions is plain, with 77 per cent of Aus­tralian mo­torists less in­clined to do busi­ness with com­pa­nies whose driv­ers drive un­safely or dis­cour­te­ously.

That’s bad news for com­pa­nies who have SUVs in their fleets, with 32 per cent of those sur­veyed claim­ing they are the worst driv­ers on the road.

Truck driv­ers (29 per cent), mo­tor­cy­clists (29 per cent) and ute driv­ers (28 per cent) were also in the bot­tom four.

TomTom Telem­at­ics Aus­tralia sales man­ager Christo­pher Chis­man-Duff y be­lieves it is im­por­tant that busi­ness own­ers do more to im­prove the driv­ing stan­dards of their em­ploy­ees.

“I think busi­ness own­ers may be sur­prised by the re­sults of this sur­vey and the ex­tent to which poor driv­ing stan­dards can im­pact their com­pa­nies and rep­u­ta­tions,” he says.

“Telem­at­ics tech­nol­ogy can play a key role in help­ing com­pa­nies tackle is­sues around driv­ing stan­dards by pro­vid­ing em­ploy­ees with ac­cess to the ap­pro­pri­ate train­ing, guid­ance and tech­no­log­i­cal aids.”

“While telem­at­ics has tra­di­tion­ally been the fo­cus of fleet man­agers and op­er­a­tions di­rec­tors, this sur­vey clearly shows it should be on the radar of the mar­ket­ing depart­ment.

“By im­prov­ing how they are per­ceived on the road and ad­dress­ing driv­ing be­hav­iour, busi­nesses can es­tab­lish them­selves as re­spon­si­ble brands wor­thy of con­sumer trust.”

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