DHL exporter survey highlights e-commerce
Overall positivity in international trade evident and with e-commerce to the fore
THE DHL EXPORT BAROMETER 2017 shows export confidence is at its highest level since 2011, with overall positivity in international trade evident and with e-commerce to the fore.
The 14th annual research study into Australian exporter confidence found that 67 per cent of exporters surveyed expect sales to increase over the next 12 months – just two per cent below the peaks of positivity seen in 2007 and 2010.
Furthermore, exporters have reported a growth in actual orders, with 56 per cent of exporters recording an increase in orders over the past 12 months, which is the highest percentage in more than six years.
Being active online appears to pay off, DHL researchers find, with 83 per cent of exporters who generate all their orders from online channels expecting an increase in revenue.
“We are seeing innovative businesses gain significant traction on the global scale, encouraged by the ease of access
“We are seeing innovative businesses gain signi cant traction on the global scale...”
to larger international markets via e-commerce and online channels,” DHL Express Oceania CEO Gary Edstein says.
“In particular, we’ve seen a rise in the number of newer exporters who have been exporting for less than five years.
“They now make up around one-third of Australian exporter landscape.”
The DHL Export Barometer 2017 confirms recent DHL commentary about online commerce and how it now permeates the export sector, especially among smaller businesses.
A heft y 78 per cent of Australian exporters generate orders from online channels – and 89 per cent of those who export consumer goods source orders online.
Furthermore, 85 per cent of small businesses – those with up to four employees – generate business online.
Proving the popularity of online marketing to bring in these sales, a quarter of exporters say they spend 60 per cent or more of their marketing budget on these online platforms.
For instance, exporters have also been investing on enhancing their websites with a focus on visualisation and usability, and improving fulfi lment and customer service.
As noted in last year’s report, New Zealand is and remains the top export market for Australian exporters.