DHL ex­porter sur­vey high­lights e-com­merce

Australian Transport News - - Contents -

Over­all pos­i­tiv­ity in in­ter­na­tional trade ev­i­dent and with e-com­merce to the fore

THE DHL EX­PORT BAROM­E­TER 2017 shows ex­port con­fi­dence is at its high­est level since 2011, with over­all pos­i­tiv­ity in in­ter­na­tional trade ev­i­dent and with e-com­merce to the fore.

The 14th an­nual re­search study into Aus­tralian ex­porter con­fi­dence found that 67 per cent of ex­porters sur­veyed ex­pect sales to in­crease over the next 12 months – just two per cent be­low the peaks of pos­i­tiv­ity seen in 2007 and 2010.

Fur­ther­more, ex­porters have re­ported a growth in ac­tual or­ders, with 56 per cent of ex­porters record­ing an in­crease in or­ders over the past 12 months, which is the high­est per­cent­age in more than six years.

Be­ing ac­tive on­line ap­pears to pay off, DHL re­searchers find, with 83 per cent of ex­porters who gen­er­ate all their or­ders from on­line chan­nels ex­pect­ing an in­crease in rev­enue.

“We are see­ing in­no­va­tive busi­nesses gain sig­nif­i­cant trac­tion on the global scale, en­cour­aged by the ease of ac­cess

“We are see­ing in­no­va­tive busi­nesses gain signi cant trac­tion on the global scale...”

to larger in­ter­na­tional mar­kets via e-com­merce and on­line chan­nels,” DHL Ex­press Ocea­nia CEO Gary Ed­stein says.

“In par­tic­u­lar, we’ve seen a rise in the num­ber of newer ex­porters who have been ex­port­ing for less than five years.

“They now make up around one-third of Aus­tralian ex­porter land­scape.”

The DHL Ex­port Barom­e­ter 2017 confirms re­cent DHL com­men­tary about on­line com­merce and how it now per­me­ates the ex­port sec­tor, es­pe­cially among smaller busi­nesses.

A heft y 78 per cent of Aus­tralian ex­porters gen­er­ate or­ders from on­line chan­nels – and 89 per cent of those who ex­port con­sumer goods source or­ders on­line.

Fur­ther­more, 85 per cent of small busi­nesses – those with up to four em­ploy­ees – gen­er­ate busi­ness on­line.

Prov­ing the pop­u­lar­ity of on­line mar­ket­ing to bring in these sales, a quar­ter of ex­porters say they spend 60 per cent or more of their mar­ket­ing bud­get on these on­line plat­forms.

For in­stance, ex­porters have also been in­vest­ing on en­hanc­ing their web­sites with a fo­cus on vi­su­al­i­sa­tion and us­abil­ity, and im­prov­ing fulfi lment and cus­tomer ser­vice.

As noted in last year’s re­port, New Zealand is and re­mains the top ex­port mar­ket for Aus­tralian ex­porters.

Gary Ed­stein

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