Bis refreshens public prole with future focus
Resources logistics provider and innovator Bis Industries is taking advantage of a lightened debt load to present a revamped face to the market.
Fresh from an ownership transfer, privately held Bis has made a series of adjustments to its public prole including an updated logo, new website and streamlined business descriptors.
“We’ve greatly appreciated the strong support we’ve received since the recap- italisation announcement and we want to build on this positive momentum with updated branding that better represents the new Bis,” CEO Brad Rogers says.
“We’ve also streamlined the way we describe our service offering, focusing on four core business groups: logistics, materials handling, underground services and our new offering, consulting.
“We’ve updated the Bis logo, supported by a new tagline – Deliver Every Day – which embodies our strong culture of reliable delivery of safe, innovative and consistent production outcomes for our customers.”
Its proposed new capital structure involves a debt for equity swap that will reduce total debt by around 80 per cent, or $1 billion.
The restructure is expected to be completed in the fourth quarter.