Bis re­fresh­ens public prole with fu­ture fo­cus

Australian Transport News - - News -

Re­sources lo­gis­tics provider and in­no­va­tor Bis In­dus­tries is tak­ing ad­van­tage of a light­ened debt load to present a re­vamped face to the mar­ket.

Fresh from an own­er­ship trans­fer, pri­vately held Bis has made a se­ries of ad­just­ments to its public prole in­clud­ing an up­dated logo, new web­site and stream­lined busi­ness de­scrip­tors.

“We’ve greatly ap­pre­ci­ated the strong sup­port we’ve re­ceived since the re­cap- ital­i­sa­tion an­nounce­ment and we want to build on this pos­i­tive mo­men­tum with up­dated brand­ing that bet­ter rep­re­sents the new Bis,” CEO Brad Rogers says.

“We’ve also stream­lined the way we de­scribe our ser­vice of­fer­ing, fo­cus­ing on four core busi­ness groups: lo­gis­tics, ma­te­ri­als han­dling, un­der­ground ser­vices and our new of­fer­ing, con­sult­ing.

“We’ve up­dated the Bis logo, sup­ported by a new tagline – De­liver Ev­ery Day – which em­bod­ies our strong cul­ture of re­li­able de­liv­ery of safe, in­no­va­tive and con­sis­tent pro­duc­tion out­comes for our cus­tomers.”

Its pro­posed new cap­i­tal struc­ture in­volves a debt for eq­uity swap that will re­duce to­tal debt by around 80 per cent, or $1 bil­lion.

The re­struc­ture is ex­pected to be com­pleted in the fourth quar­ter.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.