Daim­ler Truck and Bus to go it alone

Australian Transport News - - Contents -

Re­struc­ture sees Daim­ler sep­a­rate from Mercedes-Benz

“This change will al­low Daim­ler Truck and Bus to in­ten­sify our fo­cus on our cus­tomers who have di er­ent needs to van and car cus­tomers”

“FLEX­I­BIL­ITY” AND “CUS­TOMER FO­CUS” have been cited as con­tribut­ing fac­tors in the re­cent for­mal split of Daim­ler Truck and Bus from Mercedes-Benz car and van di­vi­sions.

From Oc­to­ber 1, the three di­vi­sions are func­tion­ing as sep­a­rate le­gal en­ti­ties as part of a global Daim­ler strat­egy, driven from its Ger­man head­quar­ters.

The move is the lat­est phase of Daim­ler’s cus­tomer ded­i­ca­tion process.

Ac­cord­ing to Daim­ler Truck and Bus Aus­tralia CEO Daniel White­head, the move will al­low the busi­ness to fo­cus on spe­cific cus­tomer needs.

“We are now a fully ded­i­cated truck and bus com­pany,” White­head says.

“This change will al­low Daim­ler Truck and Bus to in­ten­sify our fo­cus on our cus­tomers who have dif­fer­ent needs to van and car cus­tomers.

“It also gives us in­creased fl ex­i­bil­ity and will en­hance our abil­ity to bet­ter re­spond to cus­tomer needs as we pur­sue our sus­tain­able growth strat­egy.”

White­head says the com­pany has been adding key staff in the lead-up to the change, and in­tends to add more in the near fu­ture.

Op­er­a­tions will con­tinue in its cur­rent Mul­grave head­quar­ters.

Daim­ler Truck and Bus mar­kets Fuso, Freight­liner and Mercedes-Benz models in Aus­tralia.

“Our deal­ers are a one-stop shop for trucks and buses, cov­er­ing all the ma­jor mar­ket sec­tors with the best prod­ucts from Europe, the United States and Ja­pan,” White­head says.

“Fol­low­ing the LED process we are now in an even bet­ter po­si­tion to lever­age this strength through our ex­ten­sive dealer net­work.”

Daniel White­head

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