Christmas parcels delivery battle heats up early
In an e ort that is being cast as a pre- Christmas shot across Amazon’s bow but could do for its other competitors as well, Australia Post is trialling free distribution to online shoppers of more than 40 brands.
The catch is that they will have to join a $9.95 membership program, Shipster, and spend $25 or more with participating brands and stores.
Last year, it took parcel delivery operators until the end of November to spruik their Christmas shopping initiatives but, like other things surrounding the festive season, things have started earlier.
Shipster members will have their shipping costs automatically deducted on eligible purchases at the checkout.
Australia Post acting MD and group CEO Christine Corbett says the service has been launched “just in time for savvy shoppers to get organised for Christmas”.
“With online shopping growing from 11.5 per cent to 15 per cent in the last 12 months, we’re predicting the busiest year for online shopping we’ve ever seen at Australia Post,” Corbett says.