Christ­mas parcels de­liv­ery bat­tle heats up early

Australian Transport News - - News -

In an e ort that is be­ing cast as a pre- Christ­mas shot across Ama­zon’s bow but could do for its other com­peti­tors as well, Aus­tralia Post is tri­alling free dis­tri­bu­tion to on­line shop­pers of more than 40 brands.

The catch is that they will have to join a $9.95 mem­ber­ship pro­gram, Ship­ster, and spend $25 or more with par­tic­i­pat­ing brands and stores.

Last year, it took par­cel de­liv­ery op­er­a­tors un­til the end of Novem­ber to spruik their Christ­mas shop­ping ini­tia­tives but, like other things sur­round­ing the fes­tive sea­son, things have started earlier.

Ship­ster mem­bers will have their ship­ping costs au­to­mat­i­cally de­ducted on el­i­gi­ble pur­chases at the check­out.

Aus­tralia Post act­ing MD and group CEO Chris­tine Cor­bett says the ser­vice has been launched “just in time for savvy shop­pers to get or­gan­ised for Christ­mas”.

“With on­line shop­ping grow­ing from 11.5 per cent to 15 per cent in the last 12 months, we’re pre­dict­ing the busiest year for on­line shop­ping we’ve ever seen at Aus­tralia Post,” Cor­bett says.

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