Fo­cus on qual­ity

MTE heavy haul trail­ers tick all the boxes when it comes to strength and per­for­mance

Australian Transport News - - Technology -

I n or­der to com­pete against long- es­tab­lished heavy haul trailer man­u­fac­tur­ers in the Aus­tralian mar­ket, Mod­ern Trans­port En­gi­neers (MTE) know they have to pro­duce trail­ing equip­ment that can mea­sure up to the scru­tiny of the tough­est crit­ics when it comes to with­stand­ing the test of time.

Trevor Cox of MTE knows the com­pany is do­ing some­thing right be­cause when MTE cus­tomers re­turn to place re­peat or­ders, in­crease their fleet size or ca­pa­bil­ity he reg­u­larly hears those cus­tomers say things like “I couldn’t kill it”, “you can’t break them” and “they don’t let you down” when they speak about their past ex­pe­ri­ences with the MTE prod­uct.

Trevor also ex­plains that the com­pany has a very clear un­der­stand­ing of the ex­pec­ta­tions of the heavy haul cus­tomer, what they put the equip­ment through on what ter­rain, and the ne­ces­sity for it to per­form. He be­lieves the MTE prod­uct ticks all boxes and, just as im­por­tantly, is well fin­ished and pre­sented.

Like most man­u­fac­tur­ers MTE has loyal cus­tomers whom they truly value. The chal­lenge, how­ever, is hav­ing their brand recog­nised by those who have not taken their prod­uct into con­sid­er­a­tion. MTE truly be­lieves they are THE SMARTER OP­TION.

MTE is cur­rently see­ing sales of their five rows of eight (5x8) low loader units in­creas­ing due to the unit’s ca­pa­bil­ity, flex­i­bil­ity and rel­a­tive cost­ing against plat­form units. Jody Thompson of Hart­ley ( The Blue Moun­tains) has re­cently taken de­liv­ery of a new 5x8 and when asked why he chose an­other MTE trailer he ex­plains with pas­sion, “Well, I had a three row of eight (3x8) and that trailer per­formed bet­ter than it should have; I loved it. So buy­ing an­other MTE was a no-brainer. I have now taken de­liv­ery of a new 5x8 and the fin­ish is first class. I al­ready know the strength and other virtues of the prod­uct and the team at MTE couldn’t have looked af­ter me bet­ter.”

MTE plan on be­ing a true force in the heavy haul trailer mar­ket and be­lieve by of­fer­ing the right prod­uct at the right price with the right ser­vice they will achieve their goal.

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