CLEVER AUSSIES Q&A JES­SICA ABRA­HAM

We chat to the cre­ator of Sun­shine Coast cloth­ing la­bel Tasi Trav­els, whose pieces are de­signed and hand-made with trav­el­ling in mind.

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Where and when did you come up with the idea for Tasi Trav­els?

I was trav­el­ling in East Ti­mor in late 2016 when I had the idea for Tasi Trav­els. Ti­mor-Leste is an in­cred­i­ble coun­try, but I’d found it dif­fi­cult to pack for the ex­tremely hot and hu­mid, yet con­ser­va­tive cul­ture (which meant you needed to be cov­ered up). Ev­ery­thing I owned was ei­ther too thick or too sheer or it wrin­kled or took too long to dry, or it was just ugly! I off-hand­edly men­tioned to the girls I was trav­el­ling with that I wished it was eas­ier to find well-made, easy yet stylish travel cloth­ing. The wheels kept turn­ing in my head all day af­ter that com­ment and that’s where the idea for Tasi was born. Tasi ac­tu­ally means ‘ocean’ in the Ti­morese lan­guage, Te­tun.

How would you de­scribe the style of the range?

Min­i­mal, prac­ti­cal, stylish, we use time­less shapes, colours and styles to en­sure that our pieces will last a life­time of trav­els; we don’t ad­here to trends or sea­sons.

Can you tell us about the fab­ri­ca­tion you use – Ten­cel?

I had never heard of Ten­cel be­fore Tasi; it is such an amaz­ing fab­ric! Ten­cel is re­gen­er­ated from the wood cel­lu­lose of the eu­ca­lyp­tus tree. These eu­ca­lyp­tus trees are grown on mar­ginal land un­suit­able for food crops and are grown with a min­i­mum of water, us­ing sus­tain­able forestry ini­tia­tives. The cel­lu­lose is treated in a closed loop sys­tem, mean­ing no waste is pro­duced. One of Ten­cel’s most out­stand­ing qual­i­ties is its abil­ity to en­hance breatha­bil­ity. The smooth sur­face of the fi­bre ab­sorbs and re­leases mois­ture ef­fi­ciently, sup­port­ing the body’s nat­u­ral ther­mal reg­u­la­tion. It’s an ex­cep­tion­ally soft fab­ric, with a smooth and cool feel­ing against the skin. Ten­cel is more ab­sorbent than cot­ton, softer than silk and cooler than linen, mak­ing it per­fect for travel.

Where do you gain in­spi­ra­tion from for your De­signs?

I am very much in­spired by na­ture and travel. The prac­ti­cal el­e­ment of the de­signs is in­spired by my own trav­els and ex­pe­ri­ences; I look to the mo­ments that frus­trated or chal­lenged me and see how I could de­sign a Tasi piece that makes that eas­ier. The colours, shapes and styles are very much in­spired by na­ture and the peo­ple I’ve met and the places I’ve seen on my trav­els.

Do you have a favourite Tasi piece?

It changes day to day but lately I’ve been lov­ing our Roamer Pants in white. They’re so easy and com­fort­able to wear, but re­ally stylish too. They take me from a morn­ing cof­fee down the beach to a day of meet­ings to an af­ter­noon on a shoot, I love them!

What does the fu­ture hold for the brand?

This year we launched an ex­cit­ing new ini­tia­tive, Travel With Pur­pose. De­signed for those look­ing to dive deeper into travel, to con­nect with the lo­cal peo­ple and cul­ture, and have an au­then­tic ex­pe­ri­ence of that place. These trips are also built around pos­i­tive im­pact, par­tic­u­larly in the space of ma­rine de­bris and plas­tic pol­lu­tion. Our first trip is to Ti­mor-Leste in July and we will also be head­ing to New Zealand in Novem­ber.

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