Fash­ion has mixed mes­sage

Balonne Beacon - - LIFE - — Rebel Wylie

RE­TAILER John Lewis has made a bold move, be­com­ing the first in the UK to com­pletely re­move gen­der la­belling from chil­dren’s fash­ion in store.

Cus­tomers can still ex­pect to find trucks, di­nosaurs and princesses in store, the key dif­fer­ence is that those items will no longer be called boys or girls fash­ion, but rather boys and girls fash­ion.

Or, you know, sim­ply ‘clothes’.

In ad­di­tion to re­mov­ing the sep­a­rate gen­der sec­tions in store and switch­ing up the word­ing on their own-brand fash­ion line, John Lewis has also cre­ated a new line fea­tur­ing dresses with di­nosaur prints and uni­sex tops fea­tur­ing space­ships.

While there are plenty of in­de­pen­dent la­bels here in Aus­tralia do­ing great things to make all fash­ion ac­ces­si­ble to all kids, ma­jor re­tail­ers and depart­ment stores are still clearly di­vid­ing their chil­dren’s fash­ion into pink and blue colour-blocks.

While we wait for the ma­jor depart­ment stores to get on board, we can still find funky gen­der- neu­tral clothes here in Oz such as Rais­ing Ri­ley, Milk and Ma­suki, Doowop Kids, Tiny Style and Hux Baby.

For more, visit www.kidspot.com.au.

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