Fashion has mixed message
RETAILER John Lewis has made a bold move, becoming the first in the UK to completely remove gender labelling from children’s fashion in store.
Customers can still expect to find trucks, dinosaurs and princesses in store, the key difference is that those items will no longer be called boys or girls fashion, but rather boys and girls fashion.
Or, you know, simply ‘clothes’.
In addition to removing the separate gender sections in store and switching up the wording on their own-brand fashion line, John Lewis has also created a new line featuring dresses with dinosaur prints and unisex tops featuring spaceships.
While there are plenty of independent labels here in Australia doing great things to make all fashion accessible to all kids, major retailers and department stores are still clearly dividing their children’s fashion into pink and blue colour-blocks.
While we wait for the major department stores to get on board, we can still find funky gender- neutral clothes here in Oz such as Raising Riley, Milk and Masuki, Doowop Kids, Tiny Style and Hux Baby.
For more, visit www.kidspot.com.au.