Road safety up with youth campaign
QUEENSLAND’S most vulnerable road users are getting the ‘chin up, phone down’ message, with the latest road safety campaign created by young people, for young people, already recording more than one million views.
Formulated at the last Co-Lab Youth Road Safety Challenge by a team of students, the social media ads encourage drivers to put their phones away while driving.
Launched on June 30, the videos use humour to deliver a serious road safety message.
Acting Minister for Main Roads and Road Safety Steven Miles said with a staggering 88% of young drivers admitting to using their phones while driving, it was great to see the ads had so far reached more than 2.3 million people.
“The Chin Up campaign is designed to connect with young people, sending a clear message that when you’re looking down at your phone, your focus is somewhere else and definitely not on the road,” Mr Miles said.
“The campaign had more than one million individual video views by its third week and it goes to show that when ideas are developed by the target audience, they can create a positive change.”
The Co-Lab Youth Road Safety Challenge was one of several initiatives announced by the State Government following the Safer Roads, Safer Queensland forum held in April 2015.
The winning campaign from the first Co-Lab, ‘Settle Down Stallion’, has reached more than 4.7 million people since its launch in June 2016.
To watch the videos and for more information on the campaign visit: https://jointhedrive.qld.gov.au/young-drivers/chin-up.