Pick ’n’ mix frozen food

We ex­plore the ecofriendly way to shop

BBC Good Food - - Update - Anna Law­son

Meet the pi­o­neer­ing com­pany help­ing to tackle two of the coun­try’s big­gest en­vi­ron­men­tal prob­lems: food waste and ex­cess pack­ag­ing. Field Fare (field-fare.com) sup­plies frozen food to in­de­pen­dent re­tail­ers na­tion­wide, but what sets them apart from other frozen food com­pa­nies is that the prod­ucts are loose-serve, mean­ing they’re com­pletely pack­ag­ing-free. Food is stored in com­part­men­talised freez­ers, al­low­ing cus­tomers to scoop what they want, be­fore weigh­ing it and pay­ing ac­cord­ingly. Biodegrad­able bags are pro­vided, but Field Fare’s most re­cent cam­paign is en­cour­ag­ing cus­tomers to bring their own con­tainer. Man­ag­ing di­rec­tor Karen Deans ex­plains ‘Forty years ago, when Field Fare was launched, the term “zero waste” was un­known. Be­ing en­vi­ron­men­tally re­spon­si­ble has be­come in­creas­ingly key. We’re pleased to see how read­ily stock­ists and cus­tomers have em­braced the BYO con­tainer ini­tia­tive.’

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