Paint it pur­ple

Benalla Ensign - - News - By Si­mon Rup­pert

Paint the Town Pur­ple hits Be­nalla this Friday with shops and busi­nesses across the city turn­ing pur­ple to raise funds and aware­ness for Cancer Coun­cil Aus­tralia’s Re­lay for Life.

The pro­mo­tion runs from September 1 to 7 with mys­tery judges walk­ing the streets to de­ter­mine which dis­play is the most cre­ative.

The win­ning busi­ness will re­ceive $500 of free ad­ver­tis­ing in The En­sign.

More than 50 busi­nesses are ex­pected to take part and each will re­ceive a pack with bal­loons and bunting to dec­o­rate their ex­te­ri­ors.

Be­nalla Re­lay for Life chair Jan­ice Ge­orge­son said go­ing the ex­tra mile was rec­om­mended and busi­ness own­ers were en­cour­aged to add a per­sonal touch to their dis­plays.

‘‘We give them a ba­sic pack, but we ask them to add any­thing from their store to make it look good,’’ Ms Ge­orge­son said.

‘‘Some of the shops (in re­cent years) have got very in­volved and put out pur­ple cloth­ing and pur­ple shoes and re­ally got into the theme of paint the town pur­ple.

‘‘They can add any­thing they want to make the win­dow stand out.’’

Ms Ge­orge­son said Paint the Town Pur­ple was es­sen­tial to the Re­lay for Life event as it en­cour­aged more teams to en­ter and raised ex­tra funds and aware­ness for the cause.

‘‘It’s vi­tal for get­ting the word out there for cancer aware­ness,’’ she said.

‘‘It’s vi­tal that the com­mu­nity get be­hind this to help raise funds for the Re­lay for Life cancer re­search.’’

The event holds spe­cial mean­ing for Ms Ge­orge­son who has had first-hand ex­pe­ri­ence deal­ing with cancer.

‘‘I have a nephew who has a brain tu­mour and I’ve lost fam­ily mem­ber to cancer,’’ she said.

‘‘So it’s ex­tremely im­por­tant to me and my fam­ily.’’

Re­lay for Life is an 18-hour event that runs from Novem­ber 18 to 19 with the money raised go­ing to the Cancer Coun­cil of Aus­tralia.

The cancer coun­cil does a lot of good things with the money in­clud­ing giv­ing fi­nan­cial sup­port to fam­i­lies strug­gling with med­i­cal bills and fund­ing hol­i­days for fam­i­lies af­fected by cancer.

If a team suc­ceeds in rais­ing more than $5000 they can nom­i­nate how they would like the money to be spent to sup­port cancer re­search and those af­fected by cancer.

Ms Ge­orge­son said Re­lay for Life hoped to raise $40 000 from its Be­nalla event. ‘‘If we get that, it’s a bonus,’’ she said. ‘‘If we don’t, we re­ally just want the com­mu­nity be­hind us and any­thing we do raise will still go to the Cancer Coun­cil.’’

To ex­press in­ter­est in par­tic­i­pat­ing in Paint the Town Pur­ple visit www.face­book.com/pg/Be­nal­laRe­layForLife Regis­tra­tion for Re­lay for Life is only $20, to sign up visit www.fundrais­ing.cancer.org.au and search for the Be­nalla event.

Get your gear on: Res­i­dents are paint­ing the town pur­ple for a good cause.

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