Paint it purple
Paint the Town Purple hits Benalla this Friday with shops and businesses across the city turning purple to raise funds and awareness for Cancer Council Australia’s Relay for Life.
The promotion runs from September 1 to 7 with mystery judges walking the streets to determine which display is the most creative.
The winning business will receive $500 of free advertising in The Ensign.
More than 50 businesses are expected to take part and each will receive a pack with balloons and bunting to decorate their exteriors.
Benalla Relay for Life chair Janice Georgeson said going the extra mile was recommended and business owners were encouraged to add a personal touch to their displays.
‘‘We give them a basic pack, but we ask them to add anything from their store to make it look good,’’ Ms Georgeson said.
‘‘Some of the shops (in recent years) have got very involved and put out purple clothing and purple shoes and really got into the theme of paint the town purple.
‘‘They can add anything they want to make the window stand out.’’
Ms Georgeson said Paint the Town Purple was essential to the Relay for Life event as it encouraged more teams to enter and raised extra funds and awareness for the cause.
‘‘It’s vital for getting the word out there for cancer awareness,’’ she said.
‘‘It’s vital that the community get behind this to help raise funds for the Relay for Life cancer research.’’
The event holds special meaning for Ms Georgeson who has had first-hand experience dealing with cancer.
‘‘I have a nephew who has a brain tumour and I’ve lost family member to cancer,’’ she said.
‘‘So it’s extremely important to me and my family.’’
Relay for Life is an 18-hour event that runs from November 18 to 19 with the money raised going to the Cancer Council of Australia.
The cancer council does a lot of good things with the money including giving financial support to families struggling with medical bills and funding holidays for families affected by cancer.
If a team succeeds in raising more than $5000 they can nominate how they would like the money to be spent to support cancer research and those affected by cancer.
Ms Georgeson said Relay for Life hoped to raise $40 000 from its Benalla event. ‘‘If we get that, it’s a bonus,’’ she said. ‘‘If we don’t, we really just want the community behind us and anything we do raise will still go to the Cancer Council.’’
To express interest in participating in Paint the Town Purple visit www.facebook.com/pg/BenallaRelayForLife Registration for Relay for Life is only $20, to sign up visit www.fundraising.cancer.org.au and search for the Benalla event.
Get your gear on: Residents are painting the town purple for a good cause.