Business to introduce new product
A Benalla businessman is crowdfunding in order to help launch a new wondermaterial, which he hopes will change the world of textiles.
Jemala, a family business based out of Benalla, which specialises in woollen products, is looking to launch a new material called Warmsilk.
Jeffrey Gill, a postdoctoral research scientist working for the family business, is eager to tell the world about this new product.
‘‘Warmsilk is a novel noble yarn made from a proprietary blend of ultrafine wool and mulberry silk,’’ he said.
‘‘It is the first time that wool finer than 14 micron has been added to silk in such a way as to enhance its properties.
‘‘Normal silk-wool blends are created using wool whose fibre diameter is roughly twice that of the silk fibre. They also contain more wool than silk.
‘‘These two factors mean that the wool dominates the silk, in the way it looks, the way it feels, and the way the yarn and fabric behaves.
‘‘Here at Jemala we think of these traditional blends as being similar to mixing hair and wire.
‘‘On the other hand, Warmsilk is created using two noble fibres that are very similar to each other.’’
Besides the look and feel of the material Warmsilk also has environmental benefits.
For example wool is more environmentally friendly than cashmere as sheep are less destructive than goats, which can turn pasture to desert.
It also has benefits over polyester as it does not contain terephthalates, which are known endocrine disruptors.
On top of this wool does not require the use of arable land, unlike cotton, nor does it require the enormous inputs of water and fertiliser required by cotton.
Jeff said they had been Warmsilk for some time.
‘‘The idea came from a trip to China where our chairman, Ian Gill, was told that women in the north often complained that their silk scarves and shawls were not keeping them warm enough,’’ he said.
‘‘It was then that Ian had the thought of adding ultrafine wool to the silk to create a novel blend. We have been developing the concept ever since.’’
Jemala has a crowdfunding campaign running and it needs help to promote its Warmsilk product by people pre-purchasing garments and accessories.
The link to the campaign is: www.indiegogo.com/projects/the-wonder-ofwool-and-warmsilk-at-jemala--2/x/19311747#/ if you would like to help out.