From the Val­ley to the wider world

Haul­ing the fresh fruit to mar­ket

Big Rigs - - COLUMNS -

THE Hall fam­ily has lived in Mooroopna since the1860s.

Taylor Hall is the third gen­er­a­tion to work in the fam­ily run business Val­ley Pack on the out­skirts of this Goul­burn Val­ley town.

His grand­fa­ther, Ian, grew fruit to be sent to the can­nery in Mooroopna which was a co-op­er­a­tive.

From there it was pro­cessed and ex­ported to the United King­dom. SPC and Ard­mona were the pre­dom­i­nant canned fruit ex­porters.

“There is a dif­fer­ence be­tween canned fruit and fresh fruit. Back then every­body grew fruit for cans and as the de­mand for that dropped, peo­ple slowly shifted to grow­ing for the fresh fruit mar­ket,” Taylor said.

“Most of the larger grow­ers be­came cold stor­age op­er­a­tors by ne­ces­sity and then, as the prod­uct shifted away from canned fruit to fresh fruit, the de­mand for cold stor­age grew to the point where ev­ery piece of fruit grown in the Goul­burn Val­ley needs to go into a cool store.”

Val­ley Pack is a third-party cold stor­age provider for fruit in the Goul­burn Val­ley and also pro­vide lo­gis­tics and im­port/ex­port op­er­a­tions for other fruit grow­ers.

“Dad, Mark, came into the business around 1981. At the time Val­ley Pack was a fruit ex­port­ing com­pany and fruit grow­ing business,” Taylor said.

“At the end of the 1980s they ba­si­cally sold all the or­chards but one.

“So the business now is purely cold stor­age, with trans­port to sup­port that with im­port/ex­port trucks.”

Val­ley Pack em­ploys 33 full-time staff – all lo­cals.

Prod­uct comes into the cool store, through a mul­ti­tude of sub­con­trac­tors, used to load prod­uct from all over south­ern Aus­tralia.

“We recog­nise our re­spon­si­bil­ity to the lo­cal com­mu­nity.

“With­out them we would cease to ex­ist.

“This is where we live. We look af­ter them, they look af­ter us.”

FAM­ILY BUSINESS: Taylor Hall with his pride and joy, a business re­ly­ing on cold stor­age and trans­port.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.