From the Valley to the wider world
Hauling the fresh fruit to market
THE Hall family has lived in Mooroopna since the1860s.
Taylor Hall is the third generation to work in the family run business Valley Pack on the outskirts of this Goulburn Valley town.
His grandfather, Ian, grew fruit to be sent to the cannery in Mooroopna which was a co-operative.
From there it was processed and exported to the United Kingdom. SPC and Ardmona were the predominant canned fruit exporters.
“There is a difference between canned fruit and fresh fruit. Back then everybody grew fruit for cans and as the demand for that dropped, people slowly shifted to growing for the fresh fruit market,” Taylor said.
“Most of the larger growers became cold storage operators by necessity and then, as the product shifted away from canned fruit to fresh fruit, the demand for cold storage grew to the point where every piece of fruit grown in the Goulburn Valley needs to go into a cool store.”
Valley Pack is a third-party cold storage provider for fruit in the Goulburn Valley and also provide logistics and import/export operations for other fruit growers.
“Dad, Mark, came into the business around 1981. At the time Valley Pack was a fruit exporting company and fruit growing business,” Taylor said.
“At the end of the 1980s they basically sold all the orchards but one.
“So the business now is purely cold storage, with transport to support that with import/export trucks.”
Valley Pack employs 33 full-time staff – all locals.
Product comes into the cool store, through a multitude of subcontractors, used to load product from all over southern Australia.
“We recognise our responsibility to the local community.
“Without them we would cease to exist.
“This is where we live. We look after them, they look after us.”
FAMILY BUSINESS: Taylor Hall with his pride and joy, a business relying on cold storage and transport.