Offroad Australia’s lasting legacy
company, I don’t have partners, I don’t have investors, I don’t have shareholders, its just me, and then its going to be Amber,” Larry said gesturing to general manager Amber Gaden.
Amber, one of Larry’s daughters and second-in-command is an example of how the family business model really can succeed.
“I put all my money back into the business,” he explained. “Everything we buy we own.”
A plan that has clearly benefited the business, leaving them not just debt free but as one of the few Western Australian businesses expanding since the end of the mining boom.
Like so many of Larry’s other investments, the expansion is modest, and a clear investment back into the core of the business.
Instead of show rooms and new office facilities Offroad Trucks is extending its spare parts warehousing to ensure each Tatra vehicle sold in Australia never goes without.
Priding themselves their ability to deliver parts to our clients within 24-48 hours the $5 million dollar spare parts stockpile is worth its weight in gold.
“It’s everything, everything is after sales” said Amber who has been the bright and driven right hand of the business since she left University.
“Direct sales is a small part of what we do,” she explained.
Outside of the spare part guarantee Offroad Trucks Australia also supplies mobile instructors and a full driver training school in Perth.
“It is all very well to get the sale and sign someone up, but it is looking after them and getting them to come back.
“Are they looking after them in the workshop when the call up for advice or training? That is the focus.
“That is more important to us than anything,” she said.
But as big as they have become, the pair hope to keep the team small for as long as possible to avoid corporate bureaucracy.
“That’s what we think makes us special, we are a really small and connected, we look after each other and just get in and get things done,” Amber said.
In line with the theme, the Offroad family is provided lunch and eats together.
“But you know we fight like family and we live like family,” Larry said.
“I still wash the dishes and clean the toilet if I have to - we are a team after all.”