Swing­ing axle

Of­froad Aus­tralia’s last­ing legacy

Big Rigs - - NEWS -

com­pany, I don’t have part­ners, I don’t have in­vestors, I don’t have share­hold­ers, its just me, and then its go­ing to be Am­ber,” Larry said ges­tur­ing to gen­eral man­ager Am­ber Gaden.

Am­ber, one of Larry’s daugh­ters and sec­ond-in-com­mand is an ex­am­ple of how the fam­ily busi­ness model re­ally can suc­ceed.

“I put all my money back into the busi­ness,” he ex­plained. “Ev­ery­thing we buy we own.”

A plan that has clearly ben­e­fited the busi­ness, leav­ing them not just debt free but as one of the few West­ern Aus­tralian busi­nesses ex­pand­ing since the end of the min­ing boom.

Like so many of Larry’s other in­vest­ments, the ex­pan­sion is mod­est, and a clear in­vest­ment back into the core of the busi­ness.

In­stead of show rooms and new of­fice fa­cil­i­ties Of­froad Trucks is ex­tend­ing its spare parts ware­hous­ing to en­sure each Ta­tra ve­hi­cle sold in Aus­tralia never goes with­out.

Prid­ing them­selves their abil­ity to de­liver parts to our clients within 24-48 hours the $5 mil­lion dol­lar spare parts stock­pile is worth its weight in gold.

“It’s ev­ery­thing, ev­ery­thing is af­ter sales” said Am­ber who has been the bright and driven right hand of the busi­ness since she left Univer­sity.

“Direct sales is a small part of what we do,” she ex­plained.

Out­side of the spare part guar­an­tee Of­froad Trucks Aus­tralia also sup­plies mo­bile in­struc­tors and a full driver train­ing school in Perth.

“It is all very well to get the sale and sign some­one up, but it is look­ing af­ter them and get­ting them to come back.

“Are they look­ing af­ter them in the work­shop when the call up for ad­vice or train­ing? That is the fo­cus.

“That is more im­por­tant to us than any­thing,” she said.

But as big as they have be­come, the pair hope to keep the team small for as long as pos­si­ble to avoid cor­po­rate bu­reau­cracy.

“That’s what we think makes us spe­cial, we are a re­ally small and con­nected, we look af­ter each other and just get in and get things done,” Am­ber said.

In line with the theme, the Of­froad fam­ily is pro­vided lunch and eats to­gether.

“But you know we fight like fam­ily and we live like fam­ily,” Larry said.

“I still wash the dishes and clean the toi­let if I have to - we are a team af­ter all.”

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