Mendi is thinking pink with new rig
Women in charity focus
IT’S BIG, it’s pink, and it grunts.
But no, it’s not Babe, it is the Mendi Think Pink Truck, launched as part of the Mendi Think Pink Week Campaign.
Over 100 associates from the local Townsville, government, business and community sectors took part in the campaign launch, aimed at recognising women in the construction, transport and quarry industries.
As a noticeable and recognisable addition to the Mendi transport fleet, the idea, a brain child of company owner and director Jeffery Doyle hopes to make a positive impact and bring attention to women in these Industries.
“When we were considering the acquisition of two new truck and trailer combinations to our transport fleet, we wanted to make the purchase have significance to the greater community,” Mr Doyle said.
“Through my career I have seen a noticeable increase in the employment of women in construction.
Employment of women in this field has increased with many career choices available to the benefit of the industry,” he said.
“We wanted to highlight women in construction and thought what better way than to make our new truck pink”.
The selection of the tough Kenworth prime mover all in pink is a nice touch to offer the subliminal message that all in the Group are behind Think Pink Week, with a very different meaning from the old Think Pink agitators of that huge concrete supply company.
The Think Pink Week chosen beneficiaries will be the Sky Foundation which provides much needed assistance to women and children who are victims of domestic violence and Unlock the Lachs a local non-profit organisation that provides assistance to families with children who have special needs.
WHAT A STATEMENT: The Mendi Kenworth strikes a bright pose.
The Mendi team pulled together to raise money for both the Sky Foundation and Unlock the Lachs.