Mendi is think­ing pink with new rig

Women in char­ity fo­cus

Big Rigs - - NEWS -

IT’S BIG, it’s pink, and it grunts.

But no, it’s not Babe, it is the Mendi Think Pink Truck, launched as part of the Mendi Think Pink Week Cam­paign.

Over 100 as­so­ci­ates from the lo­cal Townsville, gov­ern­ment, busi­ness and com­mu­nity sec­tors took part in the cam­paign launch, aimed at recog­nis­ing women in the con­struc­tion, trans­port and quarry in­dus­tries.

As a no­tice­able and recog­nis­able ad­di­tion to the Mendi trans­port fleet, the idea, a brain child of com­pany owner and di­rec­tor Jef­fery Doyle hopes to make a pos­i­tive im­pact and bring at­ten­tion to women in these In­dus­tries.

“When we were con­sid­er­ing the ac­qui­si­tion of two new truck and trailer com­bi­na­tions to our trans­port fleet, we wanted to make the pur­chase have sig­nif­i­cance to the greater com­mu­nity,” Mr Doyle said.

“Through my ca­reer I have seen a no­tice­able in­crease in the em­ploy­ment of women in con­struc­tion.

Em­ploy­ment of women in this field has in­creased with many ca­reer choices avail­able to the ben­e­fit of the in­dus­try,” he said.

“We wanted to high­light women in con­struc­tion and thought what bet­ter way than to make our new truck pink”.

The selec­tion of the tough Ken­worth prime mover all in pink is a nice touch to of­fer the sub­lim­i­nal mes­sage that all in the Group are be­hind Think Pink Week, with a very dif­fer­ent mean­ing from the old Think Pink ag­i­ta­tors of that huge con­crete sup­ply com­pany.

The Think Pink Week cho­sen ben­e­fi­cia­ries will be the Sky Foun­da­tion which pro­vides much needed as­sis­tance to women and chil­dren who are vic­tims of do­mes­tic vi­o­lence and Un­lock the Lachs a lo­cal non-profit or­gan­i­sa­tion that pro­vides as­sis­tance to fam­i­lies with chil­dren who have spe­cial needs.

PHOTO: MATTHEW GI­ANOULIS

WHAT A STATE­MENT: The Mendi Ken­worth strikes a bright pose.

PHOTO: MATTHEW GI­ANOULIS

The Mendi team pulled to­gether to raise money for both the Sky Foun­da­tion and Un­lock the Lachs.

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