Thou­sand trail­ers to Semi Skel

Proud mile­stone for Barker

Big Rigs - - AD­VER­TIS­ING FEA­TURE -

SEMI Skel Hire and Barker Trail­ers came to­gether last week to cel­e­brate the de­liv­ery of the 1000th trailer to the Semi Skel fleet.

Semi Skel owner Geoff Kelly spoke pas­sion­ately about grow­ing his busi­ness from a few trail­ers to achiev­ing 100 units, then 200, 500 and now 1000.

He em­pha­sised the im­por­tance of fam­ily – not only his own who work along­side him in the Semi Skel busi­ness, but also the re­la­tion­ship with Bark­ers – to cre­ate an en­vi­ron­ment where peo­ple re­ally care about the cus­tomer.

It’s about know­ing when to say ‘yes’, and then work­ing out how to get it done, he joked with the au­di­ence.

Semi Skel has be­come one of the main semi-trailer hire busi­nesses in Vic­to­ria, es­pe­cially Mel­bourne.

Geoff sug­gested much of its suc­cess came down to find­ing a so­lu­tion for a cus­tomer, of­ten ur­gently, more than just the trailer it­self.

Asked of­ten about plans to ex­pand in­ter­state, Geoff only said it would be done when he was sure the cus­tomer ser­vice could be main­tained.

Scott Barker echoed Geoff’s words, high­light­ing that while busi­ness could go up and down, through the years there had been a num­ber of mem­o­rable oc­ca­sions when each busi­ness had sup­ported the other.

The 1000th trailer, a Barker 45’ flat deck cur­tain­sider, was em­bla­zoned with “Con­grat­u­la­tions Semi Skel Hire Pty Ltd – 1000th Semi Trailer”.

A new, slightly tweaked, Barker logo sat proudly there too on the At­tards printed cur­tains.

The com­pa­nies brought a sig­nif­i­cant num­ber of their work­force along to the event and it was hard to miss the sense of hard work equalling re­ward for both busi­nesses.

As a fi­nal touch, the stan­dard Semi Skel fleet num­ber at the trailer’s nose, usu­ally black, was this time placed in gold.

Barker Trail­ers con­tin­ues to sur­prise the mar­ket, build­ing from a com­pany low at the end of 2015 to now serv­ing a buoy­ant mar­ket.

PHOTO: CONTRIBUTED

CON­GRAT­U­LA­TIONS: A cause for cel­e­bra­tion with the de­liv­ery of trailer num­ber 1000 to Semi Skel, a new, slightly tweaked Barker logo sit­ting proudly on the At­tards printed cur­tains.

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