Truck­line’s range at your fin­ger­tips

Big Rigs - - NEWS -

AS MORE Aus­tralians head on­line to purchase goods and ser­vices, Truck­line has en­tered the world of e-com­merce with a new web­site giv­ing cus­tomers an­other op­tion for sourc­ing prod­ucts and reaf­firm­ing the com­pany as the lead­ing provider of truck and trailer parts and ac­ces­sories.

Truck­line launched the new e-com­merce site this week, fea­tur­ing thou­sands of parts and ac­ces­sories from the world’s most trusted and re­spected brands and with the prom­ise of a user­friendly or­der­ing sys­tem and swift de­liv­ery times.

“It is im­por­tant our cus­tomers are able to ac­cess our prod­ucts from wher­ever they are in Aus­tralia, even if they’re in a re­mote area,” Truck­line gen­eral man­ager Mick Hen­der­son said.

“This, and our 23 stores na­tion­ally, is giv­ing us one of the great­est cov­er­age avail­able in the mar­ket.

“And with two dis­tri­bu­tion cen­tres in Queens­land and West­ern Aus­tralia, we will be able to pro­cess or­ders and ship them quickly, no mat­ter where the customer is lo­cated.”

This month’s launch of the site rep­re­sents the first stage of a phased roll­out of Truck­line’s product of­fer­ing and site fea­tures, with stages two and three ex­pected later this year.

The web­site has been de­signed to in­clude product de­scrip­tions, spec­i­fi­ca­tions, fea­tures and ben­e­fits to help cus­tomers with their se­lec­tions, speed­ing up the de­ci­sion-mak­ing and buy­ing pro­cess.

For those with spe­cific in­quiries or emer­gen­cies, there’s still a ded­i­cated as­sis­tance line – 1300 552 525 – that puts cus­tomers through to their near­est Truck­line branch for the ex­pert ad­vice they re­quire.

Mick said it of­fers the op­por­tu­nity for cus­tomers to truly ap­pre­ci­ate the com­pany’s vast in­ven­tory, with 25,000 dif­fer­ent parts and ac­ces­sories in stock, and new prod­ucts to be added to the web­site ev­ery week.

The new-look site also pro­vides the most up-to-date in­for­ma­tion about the top brands sold at Truck­line, with videos, white pa­pers, customer tes­ti­mo­ni­als, staff and ven­dor sto­ries, ex­pert ar­ti­cles and product up­dates all ad­ding to the customer ex­pe­ri­ence and pro­vid­ing a one-stop shop for those who need the best parts and best ad­vice.

“Truck­line has a very loyal customer base, with 73% of our cus­tomers coming to us for more than five years, and we’re al­ways look­ing to grow these numbers and show the truck in­dus­try how we can make a dif­fer­ence in their day-to­day op­er­a­tion,” Mick said.

“The whole team is very ded­i­cated and work­ing hard to al­ways de­liver on customer ex­pec­ta­tions.

“In ad­di­tion to customer ser­vice, our pri­or­ity is to pro­vide qual­ity parts – as we take our cus­tomers’ in­vest­ment and safety very se­ri­ously – while keep­ing costs down.

“We be­lieve this lat­est move into e-com­merce is just an ex­ten­sion of this com­mit­ment.

“The op­tion to buy on­line is what peo­ple have come to ex­pect and as Aus­tralia’s lead­ing provider of af­ter­mar­ket truck and trailer parts, we are proud to be able to of­fer that ser­vice.”

Mick said us­abil­ity, re­li­a­bil­ity and se­cu­rity had been front of mind in the de­sign of the web­site and cus­tomers would find it easy to nav­i­gate and or­der, with the abil­ity to com­pare prod­ucts, view spe­cials and read ex­pert re­views.

Cus­tomers will also be able to have their own log-in and ac­cess their per­sonal in­for­ma­tion such as pric­ing and pre­ferred prod­ucts.

“Our vi­sion was to de­sign a web­site so com­pre­hen­sive that cus­tomers could use it as a guide for ev­ery­thing they need to know about their trucks,” Mick said.

“This is a never-end­ing job that will re­main our bench­mark for our pre­sent and fu­ture de­vel­op­ment.

“We’ve al­ways thought about Truck­line as a ‘so­lu­tions provider’ rather than just a parts re­tailer and when cus­tomers visit our new web­site they’ll see this in ac­tion.

“They can look af­ter all their pur­chas­ing re­quire­ments and will also find so much more, right at their fin­ger­tips.”

■ Visit the new Truck­line e-com­merce site at www.truck­line.com.au. Phone the as­sis­tance line on 1300 552 525.

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