Hino growth con­tin­ues in 2018

Big Rigs - - NEWS -

AT THE half­way mark of 2018, the mood at Hino Aus­tralia’s Syd­ney head­quar­ters is one of con­fi­dence.

“The suc­cess of the first half of 2018 has been built on the last three years of our sin­gle-minded fo­cus on the cus­tomer, which in­cludes our unique range of busi­ness so­lu­tions, Hino Ad­van­tage,” said Hino Aus­tralia’s Brand and Fran­chise De­vel­op­ment gen­eral man­ager Bill Gille­spie.

“We have cap­i­talised on a grow­ing mar­ket with our on­go­ing cus­tomer fo­cus and ex­panded prod­uct line-up to cap­ture 26.7 per cent and 4.1 per cent of the medium duty and heavy duty mar­kets re­spec­tively year-to-date.

“Our sales suc­cess has also been driven by an ex­panded dealer net­work, led pri­mar­ily by two new deal­er­ships in Bris­bane and Syd­ney and a stand­alone Hino deal­er­ship in Mel­bourne.

“We were the first, and are still the only, Ja­pa­nese man­u­fac­turer to of­fer this ex­cep­tional safety level in the medium duty seg­ment.

“The new 300 Se­ries 4x4 has also been ex­tremely pop­u­lar, cap­tur­ing 19 per cent of the light duty 4x4 seg­ment in just over seven months.”

The fo­cus on the cus­tomer is also wit­nessed in the parts and ser­vice de­part­ments of the busi­ness.

For Hino, this has in­cluded Hino Ad­van­tage ini­tia­tives such as the re­align­ment of its parts pric­ing model and the ex­pan­sion of its capped price ser­vice pro­gram, which have con­trib­uted to record parts sales.

Other el­e­ments of the Hino Ad­van­tage pro­gram in­clude Hino Traq telem­at­ics, fi­nance op­tions, and cus­tomer sup­port pro­vi­sions via the ded­i­cated Hino Cus­tomer Care Cen­tre.


SALES GOLD: The depth of the Hino range is con­tribut­ing to its sales suc­cess.

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