Hino growth continues in 2018
AT THE halfway mark of 2018, the mood at Hino Australia’s Sydney headquarters is one of confidence.
“The success of the first half of 2018 has been built on the last three years of our single-minded focus on the customer, which includes our unique range of business solutions, Hino Advantage,” said Hino Australia’s Brand and Franchise Development general manager Bill Gillespie.
“We have capitalised on a growing market with our ongoing customer focus and expanded product line-up to capture 26.7 per cent and 4.1 per cent of the medium duty and heavy duty markets respectively year-to-date.
“Our sales success has also been driven by an expanded dealer network, led primarily by two new dealerships in Brisbane and Sydney and a standalone Hino dealership in Melbourne.
“We were the first, and are still the only, Japanese manufacturer to offer this exceptional safety level in the medium duty segment.
“The new 300 Series 4x4 has also been extremely popular, capturing 19 per cent of the light duty 4x4 segment in just over seven months.”
The focus on the customer is also witnessed in the parts and service departments of the business.
For Hino, this has included Hino Advantage initiatives such as the realignment of its parts pricing model and the expansion of its capped price service program, which have contributed to record parts sales.
Other elements of the Hino Advantage program include Hino Traq telematics, finance options, and customer support provisions via the dedicated Hino Customer Care Centre.
SALES GOLD: The depth of the Hino range is contributing to its sales success.