Learn CoR tips from the best


CHAIN of re­spon­si­bil­ity ses­sion pre­sen­ter Jodie Broad­bent has been in­volved in the road freight in­dus­try since she was a child. Her fa­ther was a truck driver, as is her hus­band.

After es­tab­lish­ing and run­ning a con­sul­tancy that ad­vised truck­ing busi­nesses how to be­come NHVAS ac­cred­ited, in 2009 Ms Broad­bent went to work at VicRoads in com­pli­ance and en­force­ment.

In 2011 she took up a po­si­tion as a se­nior pol­icy ad­viser with the ATA be­fore tak­ing a pro­mo­tion in 2012 to head up the then-named ATA NSW (it’s now Road Freight NSW).

Ms Broad­bent now works as the Mel­bournebased na­tional trans­port com­pli­ance man­ager for Ameri­cold, which is the world’s lead­ing tem­per­a­ture-con­trolled ware­hous­ing and dis­tri­bu­tion ser­vices provider.

The busi­ness model mix of its own fleet and Ameri­cold’s sub­con­trac­tors’ fleets across Aus­tralia has seen her heav­ily in­volved in the in­tro­duc­tion of CoR to Ameri­cold’s fa­cil­i­ties.

In each of the one-hour ses­sions Ms Broad­bent presents at TMC, she will be speak­ing from first­hand ex­pe­ri­ence that has been gained from her ex­ten­sive au­dit-based sense-check­ing and for­mal ques­tion­naires she has con­ducted with not just sin­gle-ve­hi­cle op­er­a­tors but also from her work with small, medium and large truck fleets, as well as from within Ameri­cold’s fa­cil­i­ties.

Some of her anec­dotes may amuse and frighten you at the same time but one of her key ap­proaches is to en­gage not just the Ameri­cold work­force but also that of its sub­con­trac­tors, help­ing them un­der­stand that the process is not all right or all wrong.

She will dis­cuss var­i­ous ways to use em­ploy­ees’ ex­ist­ing knowl­edge and skills to solve an is­sue, not­ing they have a big role to play in em­brac­ing and tak­ing own­er­ship of their part of the CoR chain.

KNOWL­EDGE IS POWER: Jodie Broad­bent will share prac­ti­cal and easy so­lu­tions for Chain of Re­spon­si­bil­ity.

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