How the cover gets made

Bloomberg Businessweek (Asia) - - CONTENTS -

① “The cover story is on GE. Its cur­rent CEO, Jeff Im­melt, is try­ing to rein­vig­o­rate the com­pany by fo­cus­ing on soft­ware for in­dus­tri­alscale ma­chines like plane en­gines.”

“In­ter­est­ing. When were GE’s glory days?”

“The com­pany was mythic un­der Jack Welch. Also the pe­riod af­ter Thomas Edi­son founded it was quite in­no­va­tive.”

“The light­bulb is a tough act to fol­low.”

② “This would be per­fect if we were Smithsonian mag­a­zine.”

“It just needs a head­line.”

③ “It’s bet­ter, but it needs more en­ergy to bal­ance off the fact that our cover sub­ject has been dead for 85 years.”

④ “What do the squig­gles mean?”

“This is what youth­ful en­ergy looks like. Don’t worry, we re­searched it for ac­cu­racy.”

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