Benz, BMW, and a cen­tury of tech one-up­man­ship

Two car­mak­ers have been try­ing to out-in­vent each other for more than a cen­tury

Bloomberg Businessweek (Asia) - - FRONT PAGE - Story Sam Gro­bart

In March, BMW marked its cen­ten­nial—and a cen­tury of tech­no­log­i­cal ri­valry with Daim­ler’s Mercedes-Benz. In news­pa­per ads, Benz, which can lay claim to hav­ing in­vented the car in 1886, con­gratu-mocked its Bavar­ian arch­en­emy: “Thanks for 100 years of com­pe­ti­tion. The 30 years be­fore that were a lit­tle dull.” That’s like M-B do­ing dough­nuts on BMW’s drive­way. Here, a time­line of the two com­pa­nies trad­ing pole po­si­tion for au­to­mo­tive supremacy.

Score­card or is 1 point

1 A leder­ho­sen-clad leg up

2 Open­ing it up on the au­to­bahn

3 Pi­ti­less Arsch-whup­ping

4 Has­sel­hoff con­cert

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