Next Steps

Bloomberg Businessweek (Asia) - - TECHNOLOGY - −Reed Steven­son

“Con­sumers are em­brac­ing gad­gets that do one thing well,” says Hiromi Ya­m­aguchi, an an­a­lyst at re­searcher Euromon­i­tor In­ter­na­tional. Mark Oda, an app mar­keter in Tokyo who was among Bal­muda’s first buy­ers, says he’ll never be able to go back to cheaper toast­ers. Bal­muda re­cently ex­panded sales of the toaster oven to South Korea but says it’s not plan­ning to move into the U.S. or Europe any­time soon. Some are avail­able through re­sellers on Ama­zon.com and else­where.

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