Singapore streaming of races of­fers ‘ex­cit­ing’ ex­po­sure

Broome Advertiser - - Broome Racing Season - Jakeb Wad­dell

Broome Turf Club was re­cently guar­an­teed an ex­tra six to seven min­utes of live streaming for each race to Singapore through­out the up­com­ing race sea­son.

The ex­tra pre-race footage will in­clude in­ter­views with jock­eys and train­ers and vi­sion of horses in the mount­ing yard and the turf club, as well as commentary hyp­ing each race and dis­cussing the re­cent form of each horse.

In re­cent years, Singapore only used footage of the Broome races when there was a hole in their rac­ing pro­grams, how­ever the turf club has been guar­an­teed a Fri­day and Satur­day af­ter­noon fea­ture through­out the 2017 race sea­son.

Rac­ing man­ager Ed Car­roll said he was ex­cited by the an­nounce­ment and be­lieved it would lead to fur­ther in­ter­na­tional cov­er­age for the races.

“This is very ex­cit­ing news,” he said. “We will be live in Singapore pubs, clubs and else­where on Fri­day and Satur­day af­ter­noons.

“Singapore are very pro­fes­sional in their cov­er­age of our races, in terms of their commentary, vis­ual ef­fects and sub­ti­tles.

“From Singapore, other coun­tries world­wide will buy our prod­uct. More cov­er­age of high-quality rac­ing with a solid field means an in­creased num­ber of pun­ters in­ter­ested in our races.

“This is tremen­dously ben­e­fi­cial for the Broome races.”

Club man­ager Paul Ros­siter be­lieved the live stream would have a pos­i­tive over­all im­pact on the town.

“This is a fan­tas­tic op­por­tu­nity for the turf club and for Broome as a whole to be ex­posed on an in­ter­na­tional mar­ket,” he said.

“What peo­ple have to re­alise is that we are quite lit­er­ally streaming our coun­try town all over the world and this can only have a pos­i­tive im­pact on the town of Broome and our tourism. The live stream is a gi­gan­tic step up from last year.”

Sky Rac­ing 2 will also ded­i­cate a three-hour broad­cast of each event of the Broome races, which will be avail­able across Aus­tralia and New Zealand.

We will be live in Singapore pubs, clubs and else­where. Ed Car­roll

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