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IT WAS vi­tal the events in­dus­try united to sell the mes­sage that Aus­tralia is the ideal des­ti­na­tion to hold busi­ness events, Min­is­ter for Trade, Tourism and Events Steven Ciobo (pic­tured) said via a video mes­sage at the re­cent PCOA con­fer­ence in Bris­bane this week.

Ciobo ex­plained to the del­e­ga­tion that the busi­ness events sec­tor was a ma­jor eco­nomic driver - not only for the vis­i­tor econ­omy - but also a gen­er­a­tor of trade, in­vest­ment and em­ploy­ment in Aus­tralia.

“In­ter­na­tional busi­ness events vis­i­tors are high yield­ing, with an av­er­age ex­pen­di­ture of $322 overnight com­pared with $153 spent on av­er­age by all overnight vis­i­tors in Aus­tralia,” he said.

The Min­is­ter recog­nised PCOA’s con­tri­bu­tion to pro­mot­ing the coun­try as a pre­mium MICE des­ti­na­tion, com­ment­ing that the group’s pro­fes­sion­al­ism and high in­dus­try stan­dards were of vi­tal im­por­tance in at­tract­ing new as­so­ci­a­tions busi­ness.

“This work brings tan­gi­ble ben­e­fits not only for our econ­omy but for knowl­edge and de­vel­op­ment across the world,” he con­cluded.

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