CIOBO: INDUSTRY MUST ‘UNITE’
IT WAS vital the events industry united to sell the message that Australia is the ideal destination to hold business events, Minister for Trade, Tourism and Events Steven Ciobo (pictured) said via a video message at the recent PCOA conference in Brisbane this week.
Ciobo explained to the delegation that the business events sector was a major economic driver - not only for the visitor economy - but also a generator of trade, investment and employment in Australia.
“International business events visitors are high yielding, with an average expenditure of $322 overnight compared with $153 spent on average by all overnight visitors in Australia,” he said.
The Minister recognised PCOA’s contribution to promoting the country as a premium MICE destination, commenting that the group’s professionalism and high industry standards were of vital importance in attracting new associations business.
“This work brings tangible benefits not only for our economy but for knowledge and development across the world,” he concluded.