What makes an exceptional event planner?
Director of Conference Focus, Max Turpin is sharing his insights on a range of topics with a regular column in BEN. Topics include new generation events and making events effective and valuable.
AT THE top of the traits that make a great event planner, many would put excellent communication skills. Some might say that being (naturally) meticulous and somewhat of a perfectionist helps. Being able to collaborate and work with others is a must. Service orientated, for sure. Knowledge and experience count for a lot too. All of these are important attributes for any event planner. But what makes a great event planner exceptional? At the top of my list would be mindset and attitude. It’s the way you think.
“Have you ever owned anything that isn’t yours?” That was a question I saw earlier this year. An interesting one, don’t you agree? I think exceptional event planners treat the events they manage as if they were their own. As if they owned them. I also think that exceptional event planners care more about events than anyone – often, even their clients. From conception to completion, event planners will work on events for many months, even a year or more. Therefore, they will do everything possible to ensure that all their time, effort and dedication pays off. They will do everything in their power to ensure their client and participants are ecstatic. They will go above and beyond what is required or necessary to ensure success, including working long days, late nights and weekends. And that’s even before the event starts. Onsite, they’ll be the first up and last to bed every day. Their “can do” and, indeed, their “must do” attitude drives them. Their desire for excellence is overriding.
Exceptional event planners don’t need to be asked to do things. They already know to do them. They’ve run though the entire event in their heads many times and know everything that needs to be done in advance. They’ve already anticipated every possible scenario.
And so being an exceptional event planner requires a certain attitude and mindset – a set of thinking traits – which perhaps count much more than anything else. Wonder what you think?