What makes an ex­cep­tional event plan­ner?

Business Events News - - News -

Direc­tor of Con­fer­ence Fo­cus, Max Turpin is shar­ing his in­sights on a range of top­ics with a reg­u­lar col­umn in BEN. Top­ics in­clude new gen­er­a­tion events and mak­ing events ef­fec­tive and valu­able.

AT THE top of the traits that make a great event plan­ner, many would put ex­cel­lent com­mu­ni­ca­tion skills. Some might say that be­ing (nat­u­rally) metic­u­lous and some­what of a per­fec­tion­ist helps. Be­ing able to col­lab­o­rate and work with oth­ers is a must. Ser­vice ori­en­tated, for sure. Knowl­edge and ex­pe­ri­ence count for a lot too. All of these are im­por­tant at­tributes for any event plan­ner. But what makes a great event plan­ner ex­cep­tional? At the top of my list would be mind­set and at­ti­tude. It’s the way you think.

“Have you ever owned any­thing that isn’t yours?” That was a ques­tion I saw ear­lier this year. An in­ter­est­ing one, don’t you agree? I think ex­cep­tional event plan­ners treat the events they man­age as if they were their own. As if they owned them. I also think that ex­cep­tional event plan­ners care more about events than any­one – of­ten, even their clients. From con­cep­tion to com­ple­tion, event plan­ners will work on events for many months, even a year or more. There­fore, they will do ev­ery­thing pos­si­ble to en­sure that all their time, ef­fort and ded­i­ca­tion pays off. They will do ev­ery­thing in their power to en­sure their client and par­tic­i­pants are ec­static. They will go above and be­yond what is re­quired or nec­es­sary to en­sure suc­cess, in­clud­ing work­ing long days, late nights and week­ends. And that’s even be­fore the event starts. On­site, they’ll be the first up and last to bed ev­ery day. Their “can do” and, in­deed, their “must do” at­ti­tude drives them. Their de­sire for ex­cel­lence is over­rid­ing.

Ex­cep­tional event plan­ners don’t need to be asked to do things. They al­ready know to do them. They’ve run though the en­tire event in their heads many times and know ev­ery­thing that needs to be done in ad­vance. They’ve al­ready an­tic­i­pated ev­ery pos­si­ble sce­nario.

And so be­ing an ex­cep­tional event plan­ner re­quires a cer­tain at­ti­tude and mind­set – a set of think­ing traits – which per­haps count much more than any­thing else. Won­der what you think?

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