IT’S SHOWTIME FOR ICC
THE International Convention Centre Sydney (ICC Sydney) has launched its opening campaign “It’s Showtime”, in a bid to attract tourists and businesses from around the world.
Unveiled at IBTM World in Barcelona last week, the push is ahead of the $1.5b venue’s official launch on 20 Dec.
Geoff Donaghy, ceo of ICC Sydney said the multi-platform campaign used theatrical pizazz to showcase Australia’s newest exhibition, convention and entertainment venue.
“The stage is set, the dress rehearsals have been applauded, and we are ready to dazzle,” he said.
“We know that ICC Sydney will fundamentally change the way events are experienced in Sydney, and are committed to ensuring that every event is a show to remember”.
The centre’s management team, AEG Ogden, has recently completed a full dress rehearsal of 30 events to test the venue, its operations and its people.
To watch a clip, CLICK HERE.