UTILISING VR IN THE EVENTS SPACE
ON A recent trip to the PCOA conference in Brisbane, BEN reporter BONNIE TAI suddenly found herself transported from the show floor into another world.
Flying through the air between highrise buildings seemed effortless - and no, my experience wasn’t from the sugar hit that was creeping in from the one too many macarons I’d just eaten - I had stumbled into the world of virtual reality.
Once thought of as a bit of a gimmick, recent technological breakthroughs have seen virtual reality really take off as not only a gaming device (think PlayStation VR), but also as an interactive business tool.
VR 360 director Marcus Rehlaender, who demonstrated the viewing platform to Business Events News last week, said the technology was so versatile that businesses should start looking at incorporating virtual reality into their plans now as advancements in the space moved at a “dramatic speed”.
No longer reserved for just those with big budgets, the pace at which viewing platforms were being developed meant that there were cheaper models being released all the time, “which increases the viewer numbers enormously”, said Rehlaender.
“The cost-per-view will fall to dollars rather than tens of dollars...and as with any new platform the cost of content creation will fall as the industry develops”.
Currently, venues have made the most out of the technology, Rehlaender explained, with many stitching together 360 degree immersive walkthroughs to showcase the range of facilities available onsite.
For events companies, interactive content could then be triggered within the space to allow for them to manipulate it for their audiences.
“By offering next level interaction and immersion to events, event organisers and PCOs will be seen as leading edge facilitators,” he said.
“And with the right content creators supporting them, [PCOs] will enhance the end user experience,” he said.
No matter if the end goal is fun, informative, educational or designed to return valuable data from user experience, Rehlaender said utilising VR technology could really help the events industry drive a stronger activation.
To learn more about virtual and augmented reality or the services VR360 provides visit vrnow.com.au.