THE Business Events Australia trade program, delivered by Tourism Australia, offers a number of opportunities for industry to meet and do business with international buyers through activities such as trade shows and educational visits. In 2016, more than 80 Australian sellers joined us at trade shows such as Associations World Congress, IMEX Frankfurt, IMEX America, PAICE and IBTM World, with feedback showing industry satisfaction for Business Events Australia’s trade show activity reached 96 per cent. More than 140 business leads were generated for Australia at these shows, demonstrating the tangible business outcomes in highlighting why there’s nothing like Australia for business events. In addition to this, our partnerships with Australia’s business events industry to deliver educational visits that showcase Australia’s exceptional business events products, unique experiences and event capabilities, continued to be pivotal. In total, more than 90 incentive agents and corporates have attended 12 Business Events Australia educationals in 2016, including a New Zealand visit which concluded last week and has already generated three business leads for Australia. For more information on Business Event Australia’s trade program, including how you can join us on show in 2017, visit www.australia.com/businessevents or contact firstname.lastname@example.org.