GROUP MEET­INGS AT SEA SURGE

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P&O CRUISES’ cor­po­rate group meet­ings at sea have seen an in­crease of 54% this year, with en­quiries and book­ings for its five ship fleet con­tin­u­ing to grow.

“There is no doubt that meet­ings at sea are ap­peal­ing to or­gan­is­ers and del­e­gates alike,” said P&O’s cor­po­rate group sales man­ager Re­becca Mu­ta­nen.

The hike in num­bers of meet­ings at sea also trans­lated into “fan­tas­tic growth” in over­all del­e­gate num­bers, with the cruise line car­ry­ing 64% more cor­po­rate pas­sen­gers in 2016 than in 2015, said Mu­ta­nen.

“Not only have we at­tracted far more cor­po­rate guests on­board our ships this year, our for­ward book­ings are very strong and we have a num­ber of 2016 cor­po­rate groups booked to re­turn next year which is fan­tas­tic to see.”

While 50% of book­ings were for short break con­fer­ences, P&O also re­ported an in­crease in con­fer­ence, in­cen­tive and meet­ing book­ings on cruises of seven nights or more, with longer cruises now ac­count­ing for about a quar­ter of to­tal group num­bers.

Mu­ta­nen an­tic­i­pates fur­ther growth in the MICE seg­ment fol­low­ing the Jun ad­di­tion of the 77,000 tonne Pa­cific Ex­plorer, which of­fers two large venues and mod­ern AV equip­ment.

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