GROUP MEETINGS AT SEA SURGE
P&O CRUISES’ corporate group meetings at sea have seen an increase of 54% this year, with enquiries and bookings for its five ship fleet continuing to grow.
“There is no doubt that meetings at sea are appealing to organisers and delegates alike,” said P&O’s corporate group sales manager Rebecca Mutanen.
The hike in numbers of meetings at sea also translated into “fantastic growth” in overall delegate numbers, with the cruise line carrying 64% more corporate passengers in 2016 than in 2015, said Mutanen.
“Not only have we attracted far more corporate guests onboard our ships this year, our forward bookings are very strong and we have a number of 2016 corporate groups booked to return next year which is fantastic to see.”
While 50% of bookings were for short break conferences, P&O also reported an increase in conference, incentive and meeting bookings on cruises of seven nights or more, with longer cruises now accounting for about a quarter of total group numbers.
Mutanen anticipates further growth in the MICE segment following the Jun addition of the 77,000 tonne Pacific Explorer, which offers two large venues and modern AV equipment.