PCO Up­date

Business Events News - - News - with Peta Moore

THE Aus­tralian Pro­fes­sional Con­fer­ence Or­gan­is­ers As­so­ci­a­tion has em­barked on stud­ies to show the on­go­ing im­pacts of the 2016 PCO an­nual con­fer­ence on those who attended and to gauge the driv­ers be­hind re­quests for topic themes.

The con­fer­ence was held at the Bris­bane Con­ven­tion and Exhibition Cen­tre in Novem­ber.

Pro­gram di­rec­tor Peta Moore said del­e­gate feed­back in­for­ma­tion would be used to de­velop a plat­form for the 2017 con­fer­ence pro­gram. “We al­ready have found that con­fer­ence at­ten­dees are ea­ger to learn more from the speak­ers on a va­ri­ety of sub­jects, in­clud­ing the likes of con­tent mar­ket­ing and dig­i­tal strate­gies for PCOs and event man­agers, re­turn on in­vest­ment on social media, what spon­sors want and where to find spon­sors, the fu­ture of con­fer­ences, and dig­i­tal dis­rup­tion and the events in­dus­try.”

Moore said feed­back on the Novem­ber con­fer­ence and exhibition had been noth­ing short of out­stand­ing.

“It is ob­vi­ous the as­so­ci­a­tion of­fered ex­cel­lent value for money, with more than 98 per cent of the at­ten­dees rat­ing the con­fer­ence and exhibition ei­ther very good or ex­cel­lent value for money.”

The des­ti­na­tion and venue for the PCO As­so­ci­a­tion con­fer­ence & exhibition 2017 will be an­nounced in late Jan­uary.

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