THE Australian Professional Conference Organisers Association has embarked on studies to show the ongoing impacts of the 2016 PCO annual conference on those who attended and to gauge the drivers behind requests for topic themes.
The conference was held at the Brisbane Convention and Exhibition Centre in November.
Program director Peta Moore said delegate feedback information would be used to develop a platform for the 2017 conference program. “We already have found that conference attendees are eager to learn more from the speakers on a variety of subjects, including the likes of content marketing and digital strategies for PCOs and event managers, return on investment on social media, what sponsors want and where to find sponsors, the future of conferences, and digital disruption and the events industry.”
Moore said feedback on the November conference and exhibition had been nothing short of outstanding.
“It is obvious the association offered excellent value for money, with more than 98 per cent of the attendees rating the conference and exhibition either very good or excellent value for money.”
The destination and venue for the PCO Association conference & exhibition 2017 will be announced in late January.