VisitDal­las re­name

Business Events News - - News -

THE Dal­las Con­ven­tion & Vis­i­tors Bureau will now be known as VisitDal­las.

Phillip Jones, the group’s chief ex­ec­u­tive of­fi­cer, an­nounced the name change re­cently, say­ing the new brand bet­ter rep­re­sented the city’s grow­ing at­trac­tion as a leisure des­ti­na­tion and not just a city for busi­ness meetings and con­ven­tions.

“It tells our story bet­ter and main­tains the brand eq­uity we have all worked so hard to grow,” he said.

A new logo re­flect­ing the re­brand is pic­tured be­low.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.