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THE Ex­hi­bi­tion and Event As­so­ci­a­tion of Aus­trala­sia (EEAA) has penned a part­ner­ship agree­ment with Mumbrella.

Un­der the deal, a new award named ‘The Best Use of Face-to-Face/In­ter­ac­tion Mar­ket­ing Through Events’, will be in­tro­duced at the 2017 Mumbrella Awards.

“We are pleased to be work­ing with Mumbrella, a com­pany which has de­rived so much suc­cess from its events and con­fer­ences,” said EEAA ceo Joyce DiMas­cio. DiMas­cio said the new part­ner­ship with Mumbrella was in line with EEAA’s strate­gic pri­or­i­ties to ad­vo­cate the strength of live events.

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