AMWAY BREAKS HOTEL RECORDS
SYDNEY’S flourishing hotel sector hit record levels of occupancy during January, boosted by the giant Amway China Leadership Seminar.
Preliminary figures released this week by data company STR shows Sydney hotels hit an average occupancy rate of 82.1% for Jan, an all-time record for that month.
STR attributes the peak to the Amway event held that month, and says the record was particularly impressive given a 3.5% increase in supply since the start of last year.
The Amway China Leadership Seminar (pictured) brought 8,000 delegates to Sydney in one of the largest events to visit Australia this year.
It was the third time Amway has held its event in Sydney and provided an early test for the newly opened International Convention Centre Sydney (ICC Sydney) at Darling Harbour.
STR’s figures show hotel demand in Sydney during January was 4.8% higher than the same period last year.
Average daily rates were up a whopping 7.8% to $219, while revenue per room increased 9% to $180.
The occupancy peak highlights tight hotel supply in Sydney and the associated restraints for major event organisers.
Several major new city hotels are in the pipeline including a Sofitel under construction at Darling Harbour, the Ritz Carlton planned for The Star at Pyrmont, the Crown Sydney proposed for Barangaroo and the redevelopment of two heritage stone buildings on Bridge Street.
ICC Sydney ceo Geoff Donaghy said the Amway China Leadership Seminar had been a huge success and client feedback had praised the centre’s layout and capabilities.
“Amway China has helped us kick off the year with style and substance,” he said.
”We have had great feedback from the organisers who were thrilled with our ability to support a range of event types within the overall program.”