AMWAY BREAKS HO­TEL RECORDS

Business Events News - - Front Page -

SYD­NEY’S flour­ish­ing ho­tel sec­tor hit record lev­els of oc­cu­pancy dur­ing Jan­uary, boosted by the gi­ant Amway China Lead­er­ship Sem­i­nar.

Pre­lim­i­nary fig­ures re­leased this week by data com­pany STR shows Syd­ney ho­tels hit an aver­age oc­cu­pancy rate of 82.1% for Jan, an all-time record for that month.

STR at­tributes the peak to the Amway event held that month, and says the record was par­tic­u­larly im­pres­sive given a 3.5% in­crease in sup­ply since the start of last year.

The Amway China Lead­er­ship Sem­i­nar (pic­tured) brought 8,000 del­e­gates to Syd­ney in one of the largest events to visit Aus­tralia this year.

It was the third time Amway has held its event in Syd­ney and pro­vided an early test for the newly opened In­ter­na­tional Con­ven­tion Cen­tre Syd­ney (ICC Syd­ney) at Dar­ling Har­bour.

STR’s fig­ures show ho­tel de­mand in Syd­ney dur­ing Jan­uary was 4.8% higher than the same pe­riod last year.

Aver­age daily rates were up a whop­ping 7.8% to $219, while rev­enue per room in­creased 9% to $180.

The oc­cu­pancy peak high­lights tight ho­tel sup­ply in Syd­ney and the as­so­ci­ated re­straints for ma­jor event or­gan­is­ers.

Sev­eral ma­jor new city ho­tels are in the pipe­line in­clud­ing a Sof­i­tel un­der con­struc­tion at Dar­ling Har­bour, the Ritz Carl­ton planned for The Star at Pyr­mont, the Crown Syd­ney pro­posed for Baranga­roo and the rede­vel­op­ment of two her­itage stone build­ings on Bridge Street.

ICC Syd­ney ceo Ge­off Don­aghy said the Amway China Lead­er­ship Sem­i­nar had been a huge suc­cess and client feed­back had praised the cen­tre’s lay­out and ca­pa­bil­i­ties.

“Amway China has helped us kick off the year with style and sub­stance,” he said.

”We have had great feed­back from the or­gan­is­ers who were thrilled with our abil­ity to sup­port a range of event types within the over­all pro­gram.”

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