MCB NAMES AIME MANAGERS
THE Melbourne Convention Bureau (MCB) has announced Talk2 Media and Events will manage the Asia-Pacific Incentives and Meetings Expo (AIME) from 2019 onwards (BEN breaking news).
The Melbourne-based events company will take over from Reed Exhibitions, which will manage its final AIME next year and chose not to bid for future events after the MCB announced it was putting AIME up for tender (BEN 30 Jan).
MCB chief executive officer Karen Bolinger said AIME was set for a make-over as a result of the change.
“We recognise that after 25 years it is important for AIME to continually evolve to meet the changing demands of exhibitors, hosted buyers and industry,” Bolinger said.
“With proven success and an innovative and creative approach, it’s an exciting time in AIME’s journey and we’re looking forward to the new opportunities this partnership presents for the event and those who attend,” she said.
Talk2 Media and Events was formed early last year from a partial buy out of several Diversified Communications shows by Matt Pearce and Stephen Malbourne.
The pair are the sole directors of Talk2 Media and Events, and with their senior team have over 60 years’ experience running more than 300 shows in trade and consumer arenas.
Bolinger said it was “business as usual” for AIME 2018 and that the MCB was collaborating with Reed to develop new initiatives and opportunities.
She paid tribute to Reed for its contribution over the past 15 years of running AIME.
“Under Reed’s management AIME has become the largest event of its kind in the AsiaPacific region,” Bolinger said.