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THE Mel­bourne Con­ven­tion Bureau (MCB) has an­nounced Talk2 Me­dia and Events will man­age the Asia-Pa­cific In­cen­tives and Meet­ings Expo (AIME) from 2019 on­wards (BEN break­ing news).

The Mel­bourne-based events com­pany will take over from Reed Ex­hi­bi­tions, which will man­age its fi­nal AIME next year and chose not to bid for fu­ture events af­ter the MCB an­nounced it was putting AIME up for ten­der (BEN 30 Jan).

MCB chief ex­ec­u­tive of­fi­cer Karen Bolinger said AIME was set for a make-over as a re­sult of the change.

“We recog­nise that af­ter 25 years it is im­por­tant for AIME to con­tin­u­ally evolve to meet the chang­ing de­mands of ex­hibitors, hosted buy­ers and in­dus­try,” Bolinger said.

“With proven suc­cess and an in­no­va­tive and creative ap­proach, it’s an ex­cit­ing time in AIME’s jour­ney and we’re look­ing for­ward to the new op­por­tu­ni­ties this part­ner­ship presents for the event and those who at­tend,” she said.

Talk2 Me­dia and Events was formed early last year from a par­tial buy out of sev­eral Di­ver­si­fied Com­mu­ni­ca­tions shows by Matt Pearce and Stephen Mal­bourne.

The pair are the sole di­rec­tors of Talk2 Me­dia and Events, and with their se­nior team have over 60 years’ ex­pe­ri­ence run­ning more than 300 shows in trade and con­sumer are­nas.

Bolinger said it was “busi­ness as usual” for AIME 2018 and that the MCB was col­lab­o­rat­ing with Reed to de­velop new ini­tia­tives and op­por­tu­ni­ties.

She paid tribute to Reed for its con­tri­bu­tion over the past 15 years of run­ning AIME.

“Un­der Reed’s man­age­ment AIME has be­come the largest event of its kind in the Asi­aPa­cific re­gion,” Bolinger said.

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