SA TO HOST ATE 2018

Business Events News - - News -

ADE­LAIDE will be cen­tre stage in Apr 2018 when the city plays host to the Aus­tralian Tourism Ex­change (ATE).

The Tourism Aus­tralia show­case will bring to­gether around 2,500 del­e­gates from 30 coun­tries to meet and de­velop fu­ture busi­ness for the coun­try.

It will be held at the Ade­laide Con­ven­tion Cen­tre, which is cur­rently un­der­go­ing the fi­nal touches of its $400m re­fur­bish­ment (BEN 22 Jun).

South Aus­tralian Min­is­ter for Tourism Leon Bignell said the 2018 ATE would de­liver a huge re­turn for South Aus­tralia.

“We look for­ward to wel­com­ing global tourism del­e­gates and I’m sure they will en­joy dis­cov­er­ing why South Aus­tralia was named Best Event State in Aus­tralia two years in a row,” he said.

The week-long event is ex­pected to in­ject $10 mil­lion into the lo­cal econ­omy.

Steven Ciobo, Fed­eral Min­is­ter for Trade, Tourism and In­vest­ment, said the event would al­low more than 550 Aus­tralian tourism busi­nesses to show­case their prod­ucts and ser­vices di­rectly to agents who sell Aus­tralian hol­i­days to overseas clients.

“Col­lec­tively, the 700 in­ter­na­tional travel whole­salers and re­tail­ers who at­tend ATE bring close to three mil­lion vis­i­tors to our coun­try each year with an es­ti­mated pre-booked spend be­tween $5.5b & $8.5b.”

More than 50,000 busi­ness meet­ings will be held at ATE.

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