SA TO HOST ATE 2018
ADELAIDE will be centre stage in Apr 2018 when the city plays host to the Australian Tourism Exchange (ATE).
The Tourism Australia showcase will bring together around 2,500 delegates from 30 countries to meet and develop future business for the country.
It will be held at the Adelaide Convention Centre, which is currently undergoing the final touches of its $400m refurbishment (BEN 22 Jun).
South Australian Minister for Tourism Leon Bignell said the 2018 ATE would deliver a huge return for South Australia.
“We look forward to welcoming global tourism delegates and I’m sure they will enjoy discovering why South Australia was named Best Event State in Australia two years in a row,” he said.
The week-long event is expected to inject $10 million into the local economy.
Steven Ciobo, Federal Minister for Trade, Tourism and Investment, said the event would allow more than 550 Australian tourism businesses to showcase their products and services directly to agents who sell Australian holidays to overseas clients.
“Collectively, the 700 international travel wholesalers and retailers who attend ATE bring close to three million visitors to our country each year with an estimated pre-booked spend between $5.5b & $8.5b.”
More than 50,000 business meetings will be held at ATE.