MELB HOSTS CHINA
VICTORIA welcomed 3,000 delegates from China as part of a mega incentive event held last week.
The Perfect China group of 3,000 delegates participated in a five-day rewards program, taking in sights and activities around Melbourne and regional Victoria including Sovereign Hill, the Mornington Peninsula and Phillip Island.
Victorian Minster for Tourism and Major Events John Eren said the program would generate $19.5 million in economic benefit for the state.
Perfect China’s visit to Victoria, marked the largest Chinese incentive group to travel to the state since 2008.
Melbourne Convention Bureau chief executive officer Karen Bolinger said Melbourne was among the top three destinations for incentive groups visiting Australia.
“China is our top visitor market for incentive groups to Victoria and Chinese travellers have evolved in the experiences they are looking for, moving away from iconic attractions to more immersive experiences,” she said.
Perfect China is one of China’s largest direct sell companies, selling health food, household, beauty and skincare products.