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VIC­TO­RIA wel­comed 3,000 del­e­gates from China as part of a mega in­cen­tive event held last week.

The Per­fect China group of 3,000 del­e­gates par­tic­i­pated in a five-day re­wards pro­gram, tak­ing in sights and ac­tiv­i­ties around Mel­bourne and re­gional Vic­to­ria in­clud­ing Sov­er­eign Hill, the Morn­ing­ton Penin­sula and Phillip Is­land.

Vic­to­rian Min­ster for Tourism and Ma­jor Events John Eren said the pro­gram would gen­er­ate $19.5 mil­lion in eco­nomic ben­e­fit for the state.

Per­fect China’s visit to Vic­to­ria, marked the largest Chi­nese in­cen­tive group to travel to the state since 2008.

Mel­bourne Con­ven­tion Bureau chief ex­ec­u­tive of­fi­cer Karen Bolinger said Mel­bourne was among the top three destinations for in­cen­tive groups vis­it­ing Aus­tralia.

“China is our top visi­tor mar­ket for in­cen­tive groups to Vic­to­ria and Chi­nese trav­ellers have evolved in the ex­pe­ri­ences they are look­ing for, mov­ing away from iconic at­trac­tions to more im­mer­sive ex­pe­ri­ences,” she said.

Per­fect China is one of China’s largest di­rect sell com­pa­nies, sell­ing health food, house­hold, beauty and skin­care prod­ucts.

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