Mumbrella & EEAA partner
EXHIBITION and Event Association of Australasia (EEAA) joined forces with Mumbrella to recognise the best use of face to face/ interaction marketing at last week’s Mumbrella Awards.
The inaugural award went to health fund HCF’s Hands On campaign involving events with the National Breast Cancer Foundation around the country.
EEAA chief executive Joyce DiMascio said the sponsorship of the award was designed to get exhibitions and events on the radar of those who influence marketing spend.
The awards were held at The Star Sydney on Thu.