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MEL­BOURNE Con­ven­tion and Ex­hi­bi­tion Cen­tre (MCEC) chief ex­ec­u­tive Peter King has been ap­pointed to the In­ter­na­tional As­so­ci­a­tion of Con­ven­tion Cen­tres’ (AIPC) board of direc­tors dur­ing its 2017 Gen­eral Assem­bly held in Syd­ney last week.

AIPC rep­re­sents a global net­work of more than 180 of the world’s top con­ven­tion cen­tres from 59 coun­tries, each in­volved in im­prov­ing con­ven­tion cen­tre man­age­ment.

King said he was ex­cited about the role and looked for­ward to rep­re­sent­ing the Aus­tralasian re­gion on the board.

“The Aus­tralasian busi­ness events in­dus­try is re­garded as one of the most com­pet­i­tive and cre­ative in the world and we’re driven by be­ing nim­ble and cus­tomer cen­tric.”

King said that if the re­gion wanted to com­pete with Europe and the US, it was im­por­tant to be rep­re­sented and ac­tively en­gaged in the global mar­ket.

King is also on the board of Busi­ness Events Coun­cil of Aus­tralia (BECA), the Mel­bourne Con­ven­tion Bu­reau (MCB) and the Ex­hi­bi­tion and Events As­so­ci­a­tion of Aus­tralia (EEAA).

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