Oaks Ho­tels China pro­gram

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K <^ Ho­tels & Re­sorts has launched its Chi­nese ‘gui bin’ ini­tia­tive that will roll out at se­lect prop­er­ties in this re­gion from Aug.

Named af­ter the Chi­nese term for ‘VIP’ and ‘hon­oured guest’, the ‘gui bin’ pro­gram will aim to en­sure Chi­nese guests feel wel­come.

The scheme will see vis­i­tors re­ceive a wel­come let­ter in Man­darin on ar­rival plus a Man­darin speak­ing staff mem­ber to show them how to nav­i­gate the ho­tel’s fa­cil­i­ties.

Oaks will roll out the ini­tia­tive at nine ho­tels that re­ceive a high vol­ume of Chi­nese vis­i­tors in­clud­ing Mel­bourne’s Oaks on Mar­ket.

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