Japan MICE a boom for Victoria
MELBOURNE Convention Bureau (MCB) along with Qantas and The Langham, Melbourne hosted 12 Japanese incentive agents in the city and Victoria for an immersive famil earlier this month.
MCB ceo Karen Bolinger said the Japanese market was an emerging growth market for driving the ongoing success of Victoria as an incentive reward destination.
“The increased air capacity between Japan and Melbourne is driving a boom in visitation, which we are seeing expand into the business events sector,” she said.
For the year ending Mar 2017, Victoria has experienced a 20% increase in visitation from Japan.
Fifteen MCB partners participated in the famil program including Metropolis Events, Rochford Wines, Oakridge Wines, Melba Restaurant, Melbourne Star Observation Wheel, Melbourne & Olympic Parks and Queen Victoria Market.
Qantas regional general manager Japan, Masashi Ogino said Melbourne was highly sought after for group travel from Japan.
Pictured: Japanese Incentive agents at Rochford Wines.