NSW AFTER CHINA PIE
NEW South Wales Minister for Tourism and Major Events Adam Marshall will meet this week with key trade partners for Destination NSW and Business Events Sydney in China.
Marshall will discuss ways to build on the state’s existing relationship with China, plus bring new business to NSW.
“China is our state’s number one international market, and the opportunity to meet with some of the China’s industry leaders is critical in maintaining our strong relationship and continuing to grow the number of Chinese visitors to NSW.”
The Minister will also focus on driving visitation to rural and regional NSW for both the tourism and events sector.
He will hold meetings in Beijing, Guangzhou and Tianjin.
The trip is part of the Tourism Ministers’ Meeting (TMM) being held in Beijing as part of the China-Australia Year of Tourism, which celebrates the relationship between the two countries, while recognising the importance of the China market.
In the year ended Mar 2017, NSW welcomed 700,500 visitors from China, which is an increase of 14.4%. year-on-year.