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UNITED Net­works of In­ter­na­tional Cor­po­rate Events Or­ga­niz­ers (UNICEO) has inked a new part­ner­ship with ITB Asia.

The deal will help ITB Asia, one of Asia’s largest travel trade shows, strengthen its pres­ence and de­vel­op­ment across the re­gion over the next year.

As part of the pact, se­nior UNICEO lead­ers will at­tend ITB Asia 2017 next month at the event be­ing held at Ma­rina Bay Sands in Sin­ga­pore.

At the ses­sion, the global body will lead two mas­ter classes aimed at the cor­po­rate com­mu­ni­ca­tion lead­ers, and a lead­ers meet­ing with South East Asian mem­bers.

Ka­t­rina Le­ung, exec direc­tor of Messe Berlin (Sin­ga­pore), or­gan­iser of ITB Asia, said the part­ner­ship would al­low the event to grow.

“It is es­sen­tial that ITB Asia con­tin­ues to es­tab­lish strong con­nec­tions with our part­ners across the travel trade in­dus­try as well as those within the global cor­po­rate com­mu­nity.”

UNICEO vice pres­i­dent Deb­ora Piovesan said the body was glad to part­ner with ITB Asia, which al­lowed it to strengthen its pres­ence in South­east Asia.

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