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THE In­ter­na­tional Con­ven­tion Cen­tre (ICC Syd­ney) is claim­ing to be the first venue of its kind in Aus­tralia to launch a vir­tual re­al­ity (VR) video ex­pe­ri­ence.

It will as­sist con­fer­ence or­gan­is­ers, event plan­ners, del­e­gates and trav­ellers to get a feel of the venue as they go on an im­mer­sive trip in the cen­tre.

ICC Syd­ney ceo Ge­off Don­aghy said the move into VR marked an­other mo­ment of in­no­va­tion for the cen­tre.

“The new VR ex­pe­ri­ence helps clients get to know the venue and will help us reach our tar­get of run­ning 1,000 events an­nu­ally by our third year of op­er­a­tion,” he said.

ICC Syd­ney de­vel­oped the ap­pli­ca­tion in partnership with Tourism Aus­tralia.

Those wish­ing to go on a VR ex­pe­ri­ence in the ICC Syd­ney can do so by down­load­ing the ICC Syd­ney VR app from the Ap­ple or An­droid app stores.

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