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IN­DUS­TRY lead­ers be­lieve the busi­ness events sec­tor has a strong fu­ture de­spite the grow­ing use of tech­nol­ogy.

Dis­cussed at an in­dus­try panel at Ex­hi­bi­tion & Event As­so­ci­a­tion of Aus­trala­sia’s (EEAA) State of the In­dus­try ad­dress last week, Talk2 Media & Events direc­tor Matt Pearce said there were op­por­tu­ni­ties ev­ery­where for bring­ing peo­ple to­gether, de­spite the rise of tech­nol­ogy.

“It is hu­man na­ture to want to come to­gether, you’ve got to be op­ti­mistic,” he said.

Tourism Aus­tralia gm events Penny Lion said the in­dus­try today knew more about cus­tomers than ever be­fore, so plan­ners should use the tech­nol­ogy and info to get the best ROI for buy­ers and sell­ers.

Aus­tralia also has many op­por­tu­ni­ties to grow ac­cord­ing to The Global As­so­ci­a­tion of the Ex­hib­tion In­dus­try (UFI) re­gional mgr Asia/Pa­cific Mark Cochrane who said Aus­tralia should cap­i­talise on its strong do­mes­tic mar­ket as Asia had been busy in­ter­na­tion­al­is­ing it­self.

UFI ceo Kai Hat­ten­dorf said the lead­ers of to­mor­row were al­ready in the in­dus­try, but there could be more.

“We could have more and we should have more if we can get them by do­ing a bet­ter job at ad­vo­cacy,” he said.

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