OPTIMISM FOR EVENTS
INDUSTRY leaders believe the business events sector has a strong future despite the growing use of technology.
Discussed at an industry panel at Exhibition & Event Association of Australasia’s (EEAA) State of the Industry address last week, Talk2 Media & Events director Matt Pearce said there were opportunities everywhere for bringing people together, despite the rise of technology.
“It is human nature to want to come together, you’ve got to be optimistic,” he said.
Tourism Australia gm events Penny Lion said the industry today knew more about customers than ever before, so planners should use the technology and info to get the best ROI for buyers and sellers.
Australia also has many opportunities to grow according to The Global Association of the Exhibtion Industry (UFI) regional mgr Asia/Pacific Mark Cochrane who said Australia should capitalise on its strong domestic market as Asia had been busy internationalising itself.
UFI ceo Kai Hattendorf said the leaders of tomorrow were already in the industry, but there could be more.
“We could have more and we should have more if we can get them by doing a better job at advocacy,” he said.