MEL­BOURNE UP 17%

Business Events News - - News -

MEL­BOURNE Con­ven­tion Bu­reau (MCB) has posted its fifth con­sec­u­tive year of growth, af­ter it ex­ceeded all its tar­gets in the 2016/17 fi­nan­cial year.

The bu­reau achieved $321 mil­lion in eco­nomic con­tri­bu­tion to Vic­to­ria, which was 17% above the an­nual goal.

The in­ter­na­tional events sec­tor in Mel­bourne con­trib­uted 70% of eco­nomic im­pact for the 2016/17 fi­nan­cial year.

Vic­to­ria’s cor­po­rate meet­ings and in­cen­tive busi­ness was sig­nif­i­cantly bol­stered with the MCB se­cur­ing 158 events, which will de­liver over $55 mil­lion.

No­table in­cen­tive group wins in­clude WTTC World Tai­wanese Cham­bers of Com­merce and Fubon Life In­sur­ance Tai­wan group, which com­bined will bring over $8 mil­lion and 1,600 del­e­gates to the state.

MCB ceo Karen Bolinger said the record year was thanks to the bu­reau con­stantly in­no­vat­ing to de­liver greater re­turns to the state.

“We have re­vi­talised the busi­ness events brand for Mel­bourne, high­light­ing that Mel­bourne is Aus­tralia’s knowl­edge cap­i­tal,” she said.

Vic­to­rian Min­is­ter for Tourism and Ma­jor Events John Eren said events con­trib­uted $9.8 bil­lion and 65,000 jobs ev­ery year to the state.

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