MELBOURNE UP 17%
MELBOURNE Convention Bureau (MCB) has posted its fifth consecutive year of growth, after it exceeded all its targets in the 2016/17 financial year.
The bureau achieved $321 million in economic contribution to Victoria, which was 17% above the annual goal.
The international events sector in Melbourne contributed 70% of economic impact for the 2016/17 financial year.
Victoria’s corporate meetings and incentive business was significantly bolstered with the MCB securing 158 events, which will deliver over $55 million.
Notable incentive group wins include WTTC World Taiwanese Chambers of Commerce and Fubon Life Insurance Taiwan group, which combined will bring over $8 million and 1,600 delegates to the state.
MCB ceo Karen Bolinger said the record year was thanks to the bureau constantly innovating to deliver greater returns to the state.
“We have revitalised the business events brand for Melbourne, highlighting that Melbourne is Australia’s knowledge capital,” she said.
Victorian Minister for Tourism and Major Events John Eren said events contributed $9.8 billion and 65,000 jobs every year to the state.