BUMPER TASSIE YEAR
THE MICE sector in Tasmania is at full steam ahead after a strong 2016/17 financial year, Business Events Tasmania’s latest annual report shows.
In the previous financial year, more than 108 conferences took place across the state, which resulted in $113m in direct spend in the state’s economy.
Overall, 105 bids were successful in 2016/17, which represented 23,671 delegates with an estimated future economic value of $46m.
This was up from 88 bids confirmed in the 2015/16 financial year, which would bring 19,513 delegates and $35.5m in economic value.
Business Events Tasmania ceo Stuart Nettlefold said 80% of MICE activity in 2016/17 took place outside of the peak tourist season which benefitted the local economy.
The annual turnover for the organisation grew slightly from $1.46m in 2015/16 to $1.49 million in 206/17.
Despite a good year, Business Events Tasmania reported a loss of $5,000 and retained annual earnings of $225k.