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QUEENS­LAND’S Sun­shine Coast will at­tempt to at­tract a greater share of the na­tional events market with the launch of its own ded­i­cated Busi­ness Events As­sis­tance Pro­gram.

In­sti­gated by Busi­ness Events Sun­shine Coast and the Sun­shine Coast Coun­cil, the pro­gram of­fers fi­nan­cial sup­port for lo­cal busi­nesses to at­tract con­fer­ences, meet­ings and ex­hi­bi­tions to the re­gion.

“The pur­pose of this pro­gram is to sup­port lo­cal busi­ness, in­dus­try groups and our tourism sup­ply-chain to at­tract high yield­ing na­tional and in­ter­na­tional busi­ness events to the re­gion,” said Tourism, Sport and Ma­jor Events port­fo­lio coun­cil­lor Jason OPray.

“The value of busi­ness events in Queens­land alone is worth $4.2 bil­lion, with busi­ness travel in­ject­ing $266 mil­lion into the lo­cal econ­omy last year,” he said.

“With the launch of this pro­gram we are look­ing to grow our share of the valu­able busi­ness events market.”

Ex­pres­sions of in­ter­est are now open, with ap­pli­ca­tions sought from busi­nesses tar­get­ing events of 200 del­e­gates or more for a min­i­mum of two nights.

Events must also at­tract 75% of del­e­gates from out­side the Sun­shine Coast and must oc­cur en­tirely within the Sun­shine Coast Coun­cil area.

Visit Sun­shine Coast ceo Si­mon Latch­ford said the Busi­ness Events As­sis­tance Pro­gram will not only ben­e­fit the lo­cal in­dus­try but the full tourism sup­ply-chain in­clud­ing venues, ac­com­mo­da­tion, at­trac­tions, trans­port and a range of other ser­vice providers.

“Sun­shine Coast presents a di­verse and at­trac­tive of­fer­ing for event or­gan­is­ers who are tired of the same ex­pe­ri­ences in cap­i­tal cities and that is why the re­gion has been able to re­cently se­cure the Australian Event Awards and the Australian Cruise As­so­ci­a­tion Con­fer­ence,” Mr Latch­ford said.

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