ETG STAGING DEBUTS REBRAND
ETG Staging Connections has announced a rebrand of the organisation to the Encore Event Technologies brand.
The company now under the Encore Event Technologies banner, is one of China’s leading providers of in-house event technology and staging services.
Commenting on the rebrand, Ken Sanders, president of Freeman Audio Visual, believes the adoption of the Encore brand is a positive reflection of the current landscape and will drive force to future success.
“The adoption of the Encore brand in China will provide our venue partners and clients with a single global resource that represents our unwavering commitment to elevate their brand experience in unique, creative and innovative ways,” said Sanders.
Encore and ETG Staging Connections are part of Freeman, the world’s largest brand experience company.
Staging Connections managing director Tony Chamberlain said the unified brand was central to its Asia Pacific plans.
“A single brand reflects the mutual values for both businesses and will enable us to truly function as the most valued partner with access to one of the largest AV and event production networks within the industry,” Chamberlain said.
The company said Encore’s new chapter would enhance the services and technology available to its current clients, and appeal to a whole new market in Australia and across the globe.