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ETG Stag­ing Con­nec­tions has an­nounced a re­brand of the or­gan­i­sa­tion to the En­core Event Tech­nolo­gies brand.

The com­pany now un­der the En­core Event Tech­nolo­gies ban­ner, is one of China’s lead­ing providers of in-house event tech­nol­ogy and stag­ing ser­vices.

Com­ment­ing on the re­brand, Ken San­ders, pres­i­dent of Free­man Au­dio Vis­ual, be­lieves the adop­tion of the En­core brand is a pos­i­tive re­flec­tion of the cur­rent land­scape and will drive force to fu­ture suc­cess.

“The adop­tion of the En­core brand in China will pro­vide our venue part­ners and clients with a sin­gle global re­source that rep­re­sents our un­wa­ver­ing com­mit­ment to el­e­vate their brand ex­pe­ri­ence in unique, cre­ative and in­no­va­tive ways,” said San­ders.

En­core and ETG Stag­ing Con­nec­tions are part of Free­man, the world’s largest brand ex­pe­ri­ence com­pany.

Stag­ing Con­nec­tions manag­ing di­rec­tor Tony Cham­ber­lain said the uni­fied brand was cen­tral to its Asia Pa­cific plans.

“A sin­gle brand re­flects the mu­tual val­ues for both busi­nesses and will en­able us to truly func­tion as the most val­ued part­ner with access to one of the largest AV and event pro­duc­tion net­works within the industry,” Cham­ber­lain said.

The com­pany said En­core’s new chap­ter would en­hance the ser­vices and tech­nol­ogy avail­able to its cur­rent clients, and ap­peal to a whole new mar­ket in Australia and across the globe.

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