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THE As­so­ci­a­tion of Aus­tralian Con­ven­tion Bureaux (AACB) has un­veiled its lat­est mar­ket­ing in­tel­li­gence which showed that in the 12 months to 30 Sep, the num­ber of bids won by AACB’s mem­bers dropped by 10%, com­pared to the pre­vi­ous year.

De­spite a drop in the num­ber of con­fer­ences won, the ACCB is re­port­ing a higher re­turn on these bid wins. Ac­cord­ing to the As­so­ci­a­tion, this will trans­late into a higher re­turn for to­tal del­e­gate days and di­rect del­e­gate ex­pen­di­ture hold against the year.

The lat­est mar­ket­ing in­tel­li­gence es­ti­mates ap­prox­i­mately $650 mil­lion in an­tic­i­pated del­e­gate spend will comes from these se­cured business events over the com­ing years.

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