EVENT WINS DOWN
THE Association of Australian Convention Bureaux (AACB) has unveiled its latest marketing intelligence which showed that in the 12 months to 30 Sep, the number of bids won by AACB’s members dropped by 10%, compared to the previous year.
Despite a drop in the number of conferences won, the ACCB is reporting a higher return on these bid wins. According to the Association, this will translate into a higher return for total delegate days and direct delegate expenditure hold against the year.
The latest marketing intelligence estimates approximately $650 million in anticipated delegate spend will comes from these secured business events over the coming years.